Product Marketing Manager, Emerging Products

Product Marketing Manager, Emerging Products

Figma is an innovative platform that empowers teams to design accessible solutions. Our platform helps teams bring ideas to lifewhether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma streamlines workflows, accelerates progress, and enables real-time collaboration from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!

Figma is looking for a "full-stack" Product Marketing Manager to support Figma's emerging products. You will partner with our product, sales, design, and broader marketing teams to build, launch, and go-to-market strategy for product lines. Some launches may be improvements to existing functionality based on user feedback, while others are new initiatives that serve as new vectors of growth for our business.

This is a full-time role that can be held from one of our US hubs or remotely in the United States.

What You'll Do At Figma :

• Take ownership of product marketing efforts with responsibility for driving end-to-market efforts
• Lead creative product launches and be a partner to the Product team, with a focus on getting results and a desire to experiment with new channels
• Develop product messaging and positioning that sets us apart from competitors and demonstrates understanding of our customers' needs
• Manage our beta programs, from customer outreach, managing beta communications, coordinating feedback sessions, to promoting customer success stories
• Drive deeper engagement of our product through a variety of educational contentblog posts, product tips, best practice guides, live streams, and more
• Partner with the broader marketing team to launch campaigns that span web, onboarding, activation, and adoption
• Work with the Sales team to develop impactful enablement resources and arm the team to better position ourselves against other competitors and products

We'd Love To Hear From You If You Have :

While It's Not Required, It's An Added Plus If You Also Have :

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you're excited about this role but your past experience doesn't align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Figma offers equity to employees, as well as a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma's compensation and benefits are subject to change and may be modified in the future.

Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity / expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to accommodations-ext@figma.com. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.

To ensure the integrity of our hiring process and facilitate a more personal connection, we require all candidates keep their cameras on during video interviews. Additionally, if hired you will be required to attend in person onboarding.

By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Figma's Candidate Privacy Notice.