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Director, Performance Marketing

Director, Performance Marketing

Paribus (Ramp)Rochester, NY, US
1 day ago
Job type
  • Full-time
Job description

About Ramp

At Ramp, were rethinking how modern finance teams function in the age of AI. We believe AI isnt just the next big wave. Its the new foundation for how business gets done. Were investing in that future and in the people bold enough to build it.

Ramp is a financial operations platform designed to save companies time and money. Our all-in-one solution combines payments, corporate cards, vendor management, procurement, travel booking, and automated bookkeeping with built-in intelligence to maximize the impact of every dollar and hour spent. More than 45,000 businesses, from family-owned farms to e-commerce giants to space startups, have saved $10B and 27.5M hours with Ramp. Founded in 2019, Ramp powers the fastest-growing corporate card and bill payment platform in America, and enables over $100 billion in purchases each year.

Ramps investors include Thrive Capital, Sands Capital, General Catalyst, Founders Fund, Khosla Ventures, Sequoia Capital, Greylock, and Redpoint, as well as over 100 angel investors who were founders or executives of leading companies. The Ramp team comprises talented leaders from leading financial services and fintech companiesStripe, Affirm, Goldman Sachs, American Express, Mastercard, Visa, Capital Oneas well as technology companies such as Meta, Uber, Netflix, Twitter, Dropbox, and Instacart.

Ramp has been named to Fast Companys Most Innovative Companies list and LinkedIns Top U.S. Startups for more than 3 years, as well as the Forbes Cloud 100 , CNBC Disruptor 50 , and TIME Magazines 100 Most Influential Companies .

About the Role

Ramp is seeking a Director of Performance Marketing to lead and scale our high-performing acquisition engine. You will own the strategy and execution across paid search, paid social, direct mail, affiliates, creative experimentation, and emerging channels. This role requires a balance of analytical rigor, creativity, and strategic leadership to optimize Ramps substantial marketing investment for maximum impact. As a key member of the Growth leadership team, youll manage and mentor a team of channel experts, drive efficiency at scale, and ensure Ramp stays ahead of the curve in performance marketing innovation.

What You'll Do

Lead Ramps multi-channel performance marketing strategy across paid search, paid social, affiliates, direct mail, creative experimentation, and more.

Manage and mentor a team of channel leads, fostering a culture of accountability, creativity, and data-driven decision-making.

Design and implement frameworks for budget allocation, attribution, and forecasting to maximize ROI across channels.

Partner with Analytics, Product, and Finance to measure performance, optimize spend, and ensure strong alignment with company growth goals.

Drive systematic creative experimentation, working closely with design and content teams to improve conversion rates.

Identify, test, and scale emerging performance channels and technologies to future-proof Ramps growth.

Report on key performance metrics and provide insights to executive leadership, ensuring transparency and strategic alignment.

What You Need

8+ years of performance marketing experience, with at least 3+ years managing a team in high-growth B2B, SaaS, or fintech.

Proven success scaling large performance budgets ($10M+ annually) across multiple channels.

Strong analytical skills with mastery of attribution, incrementality testing, and ROI measurement.

Demonstrated creativity in campaign strategy and a willingness to challenge conventional approaches.

Exceptional leadership and people management skills with a track record of building and developing teams.

Strong business acumen and judgment to balance efficiency with bold growth bets.

Nice-to-Haves

Experience in fintech, payments, or SaaS with long sales cycles.

Exposure to influencer / UGC, connected TV, or other frontier channels.

MBA or advanced degree in quantitative or business discipline.

Benefits (for U.S.-based full-time employees)

100% medical, dental & vision insurance coverage for you

Partially covered for your dependents

One Medical annual membership

401k (including employer match on contributions made while employed by Ramp)

Flexible PTO

Fertility HRA (up to $5,000 per year)

WFH stipend to support your home office needs

Wellness stipend

Parental Leave

Relocation support to NYC or SF (as needed)

Pet insurance

Referral Instructions

If you are being referred for the role, please contact that person to apply on your behalf.

Other notices

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Ramp Applicant Privacy Notice

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Director Performance Marketing • Rochester, NY, US

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