Associate Paid Media Manager

Associate Paid Media Manager

Fortune Brands Innovations, Inc. is an industry-leading innovation company focused on creating smarter, safer and more beautiful homes and improving lives. Our driving purpose is that we elevate every life by transforming spaces into havens. We believe our work and our brands can have incredibly positive impacts for not just our business and shareholders, but for people and the planet, too. When you join Fortune Brands, you become part of a high-performing team who are empowered to think big, learn fast and make bold decisions. We support an inclusive and diverse culture where everyone is encouraged and empowered to be their authentic selves, and where our differences and unique perspectives are a key strength.

This role is designated as a hybrid role which includes working at least 3 days per week in office to foster better collaboration, connection, and innovation.

Job Description

We're looking for an Associate Paid Media Manager to join our growing Paid Media team at Fortune Brands Innovations. This role, reporting to the Retail Media Manager, will help to identify new testing, targeting and optimization opportunities within our eCommerce paid media initiatives. The Associate Digital Media Manager is responsible for conducting ongoing advertising test-and-learns in the eCommerce space, analyzing data, and communicating results.

Responsibilities :

• Lead the development and execution of integrated digital media strategies / tactics that align with overall Digital Commerce and the Moen U.S. Businesses (USB) strategy to drive sales and share growth objectives with key Omni-channel customers
• Partner with sales, paid media, and digital commerce teams to cultivate comprehensive search and discoverability strategies (organic search, paid search, and related analytics) in the context of selling via pure-play and Omni-channel retailers.
• Provide timely and accurate reporting of digital media tactics across retailers.
• Prepare and share out / speak to presentations, business case documentation and / or financial models to help sell-in digital media programs with key retail partners.
• Leverage appropriate analytical tools to optimize bidding strategies and boost search effectiveness.
• Partner with internal stakeholders and cross-functional teams to analyze the effectiveness of paid media programs (display, retargeting, PPC, paid social) that drive traffic to Moen products on key retailer websites.
• Utilize a suite of internal / external analytical tools such as Amazon Retail Analytics, Amazon Marketing Services, QlikView, and Tableau to measure the effectiveness of marketing performance and make recommendations for improvement.
• Leverage internal and external data sources to gather relevant industry benchmarks.

Qualifications

Additional Information

Fortune Brands believes in fair and equitable pay. A reasonable estimate of the base salary range for this role is Hiring Pay Range : $55,000 USD - $88,000 USD. Please note that actual salaries may vary within the range, or be above or below the range, based on factors including, but not limited to, education, training, experience, professional achievement, business need, and location. In addition to base salary, employees will participate in either an annual bonus plan based on company and individual performance, or a role-based sales incentive plan.

At Fortune Brands, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates' unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits (including half-day summer Fridays per policy), inclusive fertility / adoption benefits, and more. We offer numerous Employee Resource Groups to support inclusivity and our associates' feeling of belonging at work.

BENEFITS

EMPLOYEE PERKS

Fortune Brands is a brand, innovation and channel leader focused on exciting, supercharged categories in the home products, security and commercial building markets. Our portfolio of brands includes Moen, House of Rohl, Aqualisa, SpringWell, Therma-Tru, Larson, Fiberon, Master Lock, SentrySafe and Yale residential.

Fortune Brands is headquartered in Deerfield, Illinois and trades on the NYSE as FBIN

Equal Employment Opportunity :

FBIN is an equal employment opportunity employer and does not discriminate against any applicant based on race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

Reasonable Accommodations :

FBIN is committed to working with and providing reasonable accommodation to applicants with disabilities. If you need a reasonable accommodation for any part of the application or interview process, please contact us at fbinleave.fbhs@fbin.com and let us know the nature of your request along with your contact information. Resumes submitted to this email address will not be responded to.

To protect yourself from fraudulent job postings or recruitment scams, please note that FBIN job postings are exclusively hosted on our careers page at www.fbin.com / careers.