Product Marketing Manager, Agents Marketing

Product Marketing Manager, Agents Marketing

Join to apply for the Product Marketing Manager, Agents Marketing role at Next Insurance.

Base pay range : $115,000.00 / yr - $156,000.00 / yr

Location : Waltham, MA (hybrid)

NEXT’s mission is to help entrepreneurs thrive. We’re doing that by building the only technology-led, full-stack provider of small business insurance in the industry, taking on the entire value chain and transforming the customer experience.

Simply put, wherever you find small businesses, you’ll find NEXT.

Since 2016, we’ve helped hundreds of thousands of small business customers across the United States get fast, customized and affordable coverage. We’re backed by industry leaders in insurance and tech, and we still have room to grow — that’s where you come in.

Job Description

We’re looking for a Product Marketing Manager, Agents Marketing to drive the growth of our agent channel and help close the gap on agent-driven revenue targets for 2026. In this role, you’ll own the strategy, planning, execution, and measurement of go-to-market programs that turn product updates into repeatable, impactful market motions.

You’ll be the central hub orchestrating 360° GTM campaigns across email, social, portal, events, webinars, and trade media—amplifying NEXT’s value proposition and equipping agents with the tools and knowledge to succeed. Success requires strong people skills, cross-team collaboration, and the grit to thrive in a fast-moving environment.

This is a hands-on role where you’ll roll up your sleeves, wear multiple hats, and drive work forward with an agile, solutions-oriented mindset—building structured campaigns, partnering across functions, and finding creative ways to enable agents and scale programs.

What You’ll Do :

• Develop GTM strategy plans (objectives, research, messaging, channel mix, budgets, Gantt timelines) to drive awareness, adoption, and reposition NEXT as a modern, smart, competitive carrier.
• Develop and deliver enablement suites (media kits, one-pagers, banners / videos, explainers, talk tracks, training assets, objection-handling materials, decks) using a “Think / Feel / Do” messaging framework—equipping agents, clients, and field managers to drive production, boost appointing, and increase agent-driven NWP.
• Orchestrate campaigns across email (multi-touch sequences), LinkedIn (organic and paid), agent portal (release notes, banners, lifecycle prompts), trade media / PR (placements, repurposed content), and events (webinars, conventions, testimonials).
• Define and track KPIs for launches and programs; partner with analysts to build dashboards, run A / B tests, and codify learnings into playbooks. Work cross functionally across different departments in the company.
• Ensure channel engagement targets met across email, LinkedIn, trade referrals, webinars, and conventions.
• Translate product updates into market-ready motions and easy-to-sell bundles with clear value stories for agents and field teams.
• Own timelines and cross-functional orchestration across Creative, Paid Media, Product, Sales, PR, Legal, and Compliance; ensure launches ship on schedule with measurable impact.
• Success in this role is measured in driving material growth across agent-driven NWP (New Written Premium), number of appointed agents, and number of active quoting agents.

What We Need :

Note on Fraudulent Recruiting : We have become aware that there may be fraudulent recruiting attempts being made by people posing as representatives of Next Insurance. These scams may involve fake job postings, unsolicited emails, or messages claiming to be from our recruiters or hiring managers.

Please note, we do not ask for sensitive information via chat, text, or social media, and any email communications will come from the domain @nextinsurance.com. Additionally, Next Insurance will never ask for payment, fees, or purchases to be made by a job applicant. All applicants are encouraged to apply directly to our open jobs via the careers page on our website. Interviews are generally conducted via Zoom video conference unless the candidate requests other accommodations.

If you believe that you have been the target of an interview / offer scam by someone posing as a representative of Next Insurance, please do not provide any personal or financial information. You can find additional information about this type of scam and report any fraudulent employment offers via the Federal Trade Commission's website, or you can contact your local law enforcement agency.

Seniority level

Employment type

Job function

Industries

Referrals increase your chances of interviewing at Next Insurance by 2x

#J-18808-Ljbffr