Retail Media Lead

Retail Media Lead

Named Ad Age Best Places to Work for 10 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insightsas well as its proprietary operating system, Allito deliver cutting-edge digital solutions and innovative media strategies.

Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries.

Who You Will Be Working With

At PMG, you'll lead alongside a team that blends marketplace expertise with powerful analytics to help brands grow across Amazon and other leading retail media platforms. Our proprietary Velocity platform equips teams and clients with competitive and category intelligencepowering sharper planning, faster diagnostics, and clearer storytelling.

You'll partner closely with account leads, Retail Operations, and Creative, connecting insights to executionacross inventory health, pricing strategy, PDP readiness, and media performanceso every campaign is set up to scale. You'll also collaborate with platform partners to pilot new formats and betas, keeping clients ahead of the curve.

What You Will Do

• Lead end-to-end retail media strategy across accountsaligning tactics in search and display with clear business objectives and measurement plans.
• Own large-scale campaign orchestration (SP, SB, SD and display), ensuring pacing, audience strategy, and creative deployment are dialed for impact.
• Guide and develop junior team members; oversee campaign architectures, QA, forecasting approaches, and ways of working that raise the bar.
• Lead strategic conversations with client stakeholders; present performance insights and recommendations in executive forums with clarity and confidence.
• Partner with platform reps to evaluate and test new betas/formats; translate wins into scalable playbooks for active programs.
• Collaborate with Retail Operations to align inventory, pricing, and PDP improvements with paid media plans and retail calendars.
• Champion use of Velocity to build views, surface competitive/category signals, and improve forecasting and diagnostics.
• Leverage AMC (Amazon Marketing Cloud) to run deeper analyses, audience explorations, and incrementality studies; turn findings into actionable roadmap items.

What You Will Bring

• 4+ years of experience in Client Strategy, with a bachelor's degree or equivalent work experience.
• Experienced in designing and executing multi-channel retail media strategies across search and display, including SP/SB/SD and Amazon DSP where relevant.
• Advanced fluency in targeting approaches and bid strategy; comfortable balancing automation with manual controls to hit efficiency and growth goals.
• Strong budget planning skillsable to build allocation frameworks, scenario models, and pacing guardrails across complex portfolios.
• Hands-on experience using AMC for analysis and audience building; familiarity with AMC concepts, queries, and practical measurement use cases.
• Proven cross-functional collaborator who connects media, Retail Operations, and Creative to ship launch-ready programs and iterate quickly.
• Comfortable piloting betas and new ad innovations with platform partners; skilled at assessing lift and scaling successful tests.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by leading by example and nurturing strong relationships that empower others to excel.

What We Offer

• Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
• Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
• Parental Leave: We provide paid parental leave to support your family during important life events.
• Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.
• Fertility and Family Support: Access fertility benefits for all team members and their spouses.
• Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.
• Pet Insurance: Protect your pet's health and your finances.
• Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.
• Commuter Benefits: Access support for travel and commuting needs, where available.
• Annual Bonus: All employees are eligible for an annual bonus.
• Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.
• AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.

What Sets Us Apart

Being part of PMG means joining a company culture that's unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovationwhich often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.