VP, Global Marketing

Vice President, Global Marketing

Your Future. Secured. ISC2 is a force for good. As the world's leading nonprofit member organization for cybersecurity professionals, our core values drive everything we do in support of our vision of a safe and secure cyber world. Our globally recognized, award-winning portfolio of certifications provide an independent and globally recognized endorsement of cybersecurity knowledge, skills, and experience for all career levels.

We are on a journey of global growth at an important time in the cybersecurity profession and are seeking a Vice President, Global Marketing to help us grow. You will have proven marketing leadership experience, preferably with a global non-profit association with certification programs, to develop, direct, implement, and champion a highly effective global marketing strategy.

The Vice President, Global Marketing will lead the development and execution of global marketing strategies focused on driving member engagement, product adoption, exam and training revenue, and digital commerce growth. This role leads efforts in product marketing, performance and progression marketing, eCommerce, B2B enterprise marketing, and channel partner marketing. You will be an agile leader, who can balance strategy with the ability to react and adapt quickly to an ever-changing market and customer environment. The role requires thinking from "outside in" based on a rigorous approach to understanding the market / customer with a strong understanding for analytics, navigates complex issues and is comfortable with the change management necessary to drive transformation.

Whilst this role does not manage brand strategy or the creative department, which is managed by the EVP of Corporate Affairs, close coordination with those functions is required.

Responsibilities

Develop and lead the global marketing strategy across product marketing, progression / lifecycle marketing, digital marketing, and eCommerce to drive member engagement, growth, and revenue.

Own the creation and execution of marketing plans that move candidates through the funnel, from awareness to exam registration, training adoption, and certification.

Define and oversee implementation of KPIs across the full marketing funnel, ensuring alignment with organizational goals and accountability across the team.

Direct the strategy and positioning for product go-to-market efforts, working with the team to develop messaging, value propositions, and launch plans for certifications, training programs, and membership benefits.

Guide segmentation and personalization strategies to deliver targeted, data-driven campaigns that improve conversion and retention across global audiences.

Drive digital marketing strategy including SEO / SEM, paid media, email, and marketing automation, ensuring team execution aligns with performance benchmarks.

Lead eCommerce marketing efforts to enhance user experience, improve conversion rates, and grow online revenue across ISC2's digital properties.

Build and own direct marketing strategies for B2B enterprise customers, including account-based marketing (ABM), industry campaigns, and pipeline acceleration tactics.

Create and manage global channel partner marketing programs, enabling partner success through scalable campaigns, co-branded assets, and sales enablement tools.

Partner closely with Sales and Product teams to align marketing strategy with go-to-market plans and commercial goals.

Manage marketing budgets, agencies, and cross-functional collaboration to ensure efficient, high-quality execution of campaigns and initiatives.

Foster a culture of innovation, accountability, and continuous improvement across the marketing function.

Perform miscellaneous duties as assigned.

Behavioral Competencies

Excellent communication and presentation skills, both written and verbal.

Strong interpersonal and collaboration skills, with the ability to influence at all levels.

Ability to multitask in a fast-paced changing environment, whilst maintaining a strategic focus and high attention to detail.

Results oriented, focused on achieving measurable outcomes.

Management Responsibility

Expert knowledge and experience in directing and leading a global team in the processes and tools for the creation and promotion of different content formats, for both digital and traditional marketing formats.

Lead, coach, and develop a global marketing team, setting clear priorities, performance expectations, and career development paths.

Qualifications

Advanced knowledge and leadership in creative communication, eCommerce, and product marketing.

Expert level knowledge and experience directing others in effectively managing the utilization of external services (e.g., product or platform vendors, service providers, contractors, consultants, outsourced functions).

Passionate about marketing and customer focused.

Strategic marketing planning capability with advanced knowledge and experience of developing digital marketing, global eCommerce, product and channel marketing strategies.

Experience working with different executive stakeholders and managing expectations.

Experience with global associations that service multiple member @types, preferably including certifications- managing the marketing operations function which includes marketing tech stack (Marketing Cloud), campaign management capabilities, and email optimization.

Experience with website and related eCommerce platform experience with products like Sitecore, CMS, etc.

Advanced knowledge of digital marketing strategies.

Education and Work Experience

Bachelor's degree in Marketing or related field is required, Master's degree in Marketing or related field is preferred.

Minimum of 15 years related marketing operations, leadership, and brand-building experience.

Physical and Mental Demands

Up to 20% travel required.

Work normal business hours and extended hours when necessary.

Remain in a stationary position, often standing or sitting, for prolonged periods.

Regular use of office equipment such as a computer / laptop and monitor computer screens.

Dexterity of hands and fingers to operate a computer keyboard, mouse, and other computer components.

Equal Employment Opportunity Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic as protected by applicable law. Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.

Job Locations US-Remote