A company is looking for a Senior Lifecycle Marketing Manager to empower members to reach their health goals through strategic marketing campaigns.
Key Responsibilities
Design and manage behavior-driven, cross-channel campaigns to drive enrollment and improve program engagement
Leverage data to create personalized messaging and audience segments for diverse member groups
Collaborate with cross-functional teams to identify gaps and optimize the member journey
Required Qualifications
3+ years of experience in Lifecycle or email marketing with proven success in conversion and retention
Skilled in developing lifecycle strategies, including A / B testing and analyzing campaign performance
Proficient in email tools, HTML, and channel-specific best practices
Exceptional organizational skills with the ability to manage multiple priorities autonomously
Team-oriented mindset with a track record of building strong partnerships and optimizing campaigns
Lifecycle Marketing Manager • Brownsville, Texas, United States