DIGITAL MARKETING SPECIALIST

Job Description

Job Description

HORUS

TARGETING INNOVATION

Become the driving force behind digital growth at Horus Vision, where innovation meets the outdoors. As the leading force in sports optics, we're seeking a results-oriented Digital Marketing Specialist to take ownership of our online strategy. You'll be instrumental in developing, executing and refining campaigns that resonate with our passionate user base, showcasing the powerful experiences our apps and products deliver. From campaign planning to advertising budget management and performance analysis, you'll play a critical role in amplifying the impact of the Horus Vision brand. If you're ready to grow your career and build a strong digital footprint for a company that's redefining precision, Horus Vision is your next adventure.

Purpose :

As the Digital Marketing Specialist, you'll take the lead of our digital strategy, leveraging data-driven insights and cutting-edge techniques to elevate our brand and drive significant growth. You'll play a pivotal role in shaping our online narrative, engaging our audience, and optimizing our digital channels for maximum impact across digital platforms. This is an opportunity to take ownership, drive innovation, and make a tangible impact in a fast-paced, forward-thinking environment.

Essential Duties :

• Strategic Digital Marketing : Working with the Horus Marketing Manager, assist with developing and executing comprehensive digital marketing strategies and campaigns across social media, email, SEO, and paid advertising to achieve key business objectives.
• Data-Driven Optimization : Analyze digital performance metrics (Google Analytics, etc.) to identify trends, optimize campaigns, and maximize ROI.
• Content Creation & Engagement : Create compelling, SEO-optimized content (text, graphics, video) that resonates with our target audience and drives engagement.
• Brand Advocacy : Represent Horus Vision across all digital channels, ensuring a consistent brand voice and exceptional customer interaction.
• Channel Expansion & Innovation : Research and implement new digital channels and strategies to expand our reach and engage with new audiences.
• Paid Advertising Management : Design, implement, and optimize paid advertising campaigns across various platforms to drive conversions and achieve ROAS goals while effectively managing campaign budgets.
• Email Marketing Mastery : Develop and execute targeted email campaigns to nurture leads, drive sales, and build customer loyalty.
• Influencer & Partnership Collaboration : Identify and cultivate strategic partnerships with influencers and other brands to expand our reach and enhance brand credibility.

Minimum Qualifications :

Preferred Qualifications :

Benefits

At Horus Vision, we recognize that our employees are our most valuable asset. To demonstrate this commitment, we provide a robust suite of benefits that goes beyond the standard offerings. Our compensation and benefits packages are carefully crafted ensuring that our team members feel secure, supported, and empowered to thrive. From comprehensive health coverage to generous time off and opportunities for career development, we prioritize the holistic well-being of our employees.

Note : All job offers are contingent on passing pre-employment requirements, including a drug screen and criminal background check. Due to the nature of our business, applicants must also be a "US Person" as defined by the International Traffic in Arms Regulations (ITAR).

Our Company is an Equal Opportunity Employer - All qualified applicants will receive consideration for employment without regard to race / ethnicity, color, religion, sex, gender, national origin, age, sexual orientation, gender identity, protected veteran status, disability or any other category protected by law.

Job Posted by ApplicantPro