Retail Business Analyst

Retail Business Analyst

The Retail Business Analyst is a key strategic partner to leadership transforming complex retail data into actionable insights that shape pricing, promotions, loyalty strategies, and long-term business performance. This role goes beyond reporting: it proactively identifies growth opportunities, builds predictive models, and guides strategic decisions that drive revenue, profitability, and customer engagement.

The ideal candidate combines deep analytical expertise with strong business acumen and storytelling skills. They are equally comfortable building advanced dashboards and financial models as they are presenting recommendations to executives and influencing cross-functional strategy.

Essential Duties & Responsibilities

Pricing & Margin Strategy

• Lead pricing analysis and strategy development, including elasticity modeling, margin impact assessments, and competitive benchmarking.
• Build advanced "what-if" scenarios and profitability models to guide executive decision-making.
• Partner with merchandising and finance leaders to design pricing architectures that balance competitiveness with margin goals.

Promotional Effectiveness & Optimization

• Conduct in-depth analysis of promotional campaigns to evaluate ROI, incremental lift, and long-term customer impact.
• Develop frameworks and tools to forecast promotional performance and guide investment decisions.
• Advise leadership on promotion cadence, depth, and structure to maximize revenue and profitability across categories.

Loyalty & Customer Insight

• Lead analytics on loyalty program performance, including member segmentation, retention modeling, and lifetime value forecasting.
• Identify customer behavior patterns and high-value segments to inform personalized offers and targeted campaigns.
• Partner with marketing and product teams to design data-driven loyalty strategies that deepen engagement and drive repeat traffic.

Business Intelligence, Storytelling & Leadership Influence

• Design and maintain executive-level dashboards, KPI scorecards, and self-serve analytics tools that support strategic decision-making.
• Translate complex data sets into clear, compelling narratives tailored for senior leadership and board-level audiences.
• Act as a trusted advisor to cross-functional leaders, guiding decisions across pricing, merchandising, promotions, and loyalty.
• Mentor junior analysts, establish best practices, and help evolve the organizations analytics capabilities.

Requirements

• 5+ years of experience in retail analytics, pricing strategy, or business intelligence, with proven impact on strategic decision-making.
• Advanced proficiency in data analysis and visualization tools (Excel, Power BI, Tableau) and strong SQL skills (Python/R a plus).
• Experience with predictive modeling, segmentation, and advanced analytics techniques.
• Exceptional communication, presentation, and storytelling skills with the ability to influence senior leadership.
• Strong business acumen and a strategic mindset, with the ability to connect analytics to commercial outcomes.

Preferred Skills

• Experience developing or supporting loyalty programs and customer segmentation initiatives.
• Familiarity with merchandising systems, POS data, and retail KPIs.
• Demonstrated ability to manage high-impact projects and deliver insights in a fast-paced, growth-oriented environment.

Physical Requirements

• Prolonged periods sitting/standing at a desk and working on a computer.
• Must be able to lift up to 15 pounds at times.

Parker's is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture. Parker's does not discriminate on the basis of disability, veteran status or any other basis protected under federal, state, or local laws.