Senior Manager, Product Marketing Care Clinic

Senior Manager, Product Marketing Care Clinic

We are seeking an experienced product marketing leader to own the development of messaging, positioning, and go-to-market strategy / execution for Included Health's Care Clinic including virtual Primary Care, Urgent Care, Behavioral Health, and Specialty Care. This leader will function as a player / coach, with 1 Product Marketing Manager reporting to them. Your team will shape our value story, sharpen our understanding of the competitive landscape and buyer needs, and partner cross-functionally to improve win rates, inform our product roadmap and business strategy, commercialize new products, and expand into new markets. You will work closely with the General Management, Sales, Client Success, Analytics, Solutions Consulting, Consultant Relations, and Clinical teams to achieve your goals.

This position is ultimately about go-to-market strategy, effective marketing, sound decision making, and relationship-building. You'll be expected to transition fluently between strategic planning and tactical execution to support revenue growth and retention with our health plan, enterprise buyers, and public sector buyers.

Responsibilities :

• Lead your team as a player / coach, including delivering strong work as an individual contributor, defining and optimizing against team KPIs, and mentoring / coaching your direct report to help them deliver high-quality work and grow in their role
• Inform our GTM strategy including product positioning, packaging, and pricing and product roadmap based on your deep understanding of the competitive landscape and client needs across health plans, enterprise, and public sector buyers
• Improve new logo and upsell win rates with a differentiated, data-driven value story that you bring to life with a suite of market-facing materials and tools for our GTM team
• Launch new products to the market, including partnering with the General Management team to identify and prioritize opportunities, working with product, sales, and others to ensure product-market fit, and owning development of a compelling value narrative that resonates with our target buyers, and more
• Build pipeline and drive brand awareness in partnership with Growth Marketing and Corporate Communications, leveraging a product-led content strategy to drive results
• Provide strategic support and tailored assets for high-value, strategic sales and client meetings in partnership with our Sales and Client Success teams
• Communicate product enhancements and innovation, developing messaging and market-facing materials in partnership with Product, GM and GTM Ops
• Identify opportunities to better showcase our impact with compelling market-facing statistics, easy-to-use GTM analytical tools, pursuit of external validation, and more
• Deliver results in complex, cross-functional projects through clear communication, effective prioritization, strategic thinking, and collaboration across teams
• Maintain product and service-line documentation for our care delivery products

Required Qualifications :

Physical / Cognitive Requirements :

The United States new hire base salary target ranges for this full-time position are :

Zone A : $149,450 - $182,195 + equity + benefits

Zone B : $164,395 - $200,415 + equity + benefits

This range reflects the minimum and maximum target for new hire salaries for candidates based on their respective Zone. Below is additional information on Included Health's commitment to maintaining transparent and equitable compensation practices across our distinct geographic zones.

Starting base salary for the successful candidate will depend on several job-related factors, unique to each candidate, which may include, but not limited to, education; training; skill set; years and depth of experience; certifications and licensure; business needs; internal peer equity; organizational considerations; and alignment with geographic and market data. Compensation structures and ranges are tailored to each zone's unique market conditions to ensure that all employees receive fair and competitive compensation based on their roles and locations.

In addition to earning a base salary, this role is eligible for a performance-based bonus. Details of the Annual Bonus Plan, including performance metrics, target incentives, and potential earnings, will be discussed during the interview process.

In addition to receiving a competitive base salary, the compensation package may include, depending on the role, the following :