Chief Marketing Officer

Job Description

We are a group of people that are not only passionate about our work but about each other and our customers. Our flat hierarchy and organizational structure create an open environment where all feel comfortable to voice ideas, and we love the smart, creative minds of people who take pride in what they do.

Reporting directly to the CEO and a member of the Executive Leadership team, the Chief Marketing Officer will play an instrumental role in unlocking Worthy’s next chapter of growth. Worthy has recently merged with Circa Jewels and the CMO will be responsible for the marketing strategy of both brands. Building on a foundation anchored in content-driven performance marketing, they will elevate capabilities to accelerate the acquisition and retention in Worthy and CIRCA’s complex funnels while building brand awareness and brand strength for both lines of business.

What You’ll Do

• Create and navigate the post-merger integration strategy for our two brands, Worthy & Circa Jewels
• Develop and execute an integrated marketing communication plan to promote both brands
• Accelerate growth by unlocking the supply side of the business through effective ROI positive marketing strategies, with a focus on customer acquisition and retention throughout Worthy & Circa Jewels unique funnels
• Manage external agency partners and develop long term strategy for coverage (e.g., in-sourcing vs. out-souring)
• Drive brand awareness and brand strengths by defining how to anchor the value proposition across all consumer touchpoints for both Worthy & Circa Jewels
• Lead the strategy of all marketing campaigns, including digital marketing, social media, email marketing, and advertising
• Develop and manage marketing budgets, ensuring efficient use of resources and ROI
• Collaborate with internal stakeholders to align marketing strategies with overall business objectives
• Utilize data to optimize the marketing spending and deliver recommendations for other executive team members such as product, strategy, sales and operations.
• Determine optimal organizational structure of the new combined marketing team, including the identification and filling of any gaps
• Mentor and lead a dispersed, global team of high performing individuals

Who You Are

What You Have

What We’ll Give You