Marketing Coordinator

Maxim Crane is seeking a proactive and detail-oriented Marketing Coordinator to support the execution of marketing initiatives across digital, brand, and field channels. This role will assist in campaign coordination, content development, reporting, and vendor management to help drive brand awareness, lead generation, and customer engagement.

Key Responsibilities

• Campaign
• Assist in planning and executing multi-channel marketing campaigns, including email, social media, paid media, and events.
• Content
• Collaborate with internal teams and external agencies to develop and distribute marketing content (e.g., blog posts, social media, email copy, brochures).
• Reporting &
• Track campaign performance and compile monthly reports using tools like Excel, Salesforce, and Google Analytics.
• Event
• Coordinate logistics for trade shows, customer events, and community initiatives such as Maxim’s “Week of Service.”
• CRM & Email
• Support email campaign setup and audience segmentation using Salesforce Account Engagement (Pardot).
• Brand
• Ensure all marketing materials align with brand guidelines and messaging.
• Vendor & Agency
• Liaise with creative and media agencies to manage timelines, deliverables, and approvals.
• Administrative
• Maintain marketing calendars, budget trackers, and asset libraries.

Qualifications

Preferred Skills

Work

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. While performing the duties of this job, the employee is regularly exposed to outside weather conditions. The employee is frequently exposed to moving mechanical parts.

Maxim is an equal opportunity employer and does not discriminate against employees or applicants for employment based on their race, color, religion, creed, sex, national origin or ancestry, age, sexual orientation, disability, genetic information or veteran status, as those terms are defined under applicable laws, or any other characteristic protected by law.