Engagement Strategist

Title : Engagement Strategist

Location : Minneapolis, Hybrid

About The Job :

Lakeside HR Group has been engaged by our client to recruit for an Engagement Strategist to join their growing team. Our client offers B2B storytelling and content strategy services, driving a fresh approach to public relations. They love the craft. They're passionate and invested in the work that it's palpable. They get an adrenaline rush from generating outcomes. They are an employee-first culture, believing that happy employees make happy clients. It's possible to be considered the "best" partner and still have time to pursue passions outside the office. They believe in focus vs. trying to be all things to everyone.

Who You Are :

• Driven to build relationships with media and industry experts in a way that inspires action.
• Loves digging in at every step of the process, from monitoring hot topics to developing a target media list to uncovering new opportunities for clients to pitching media placements.
• Fueled by insights and a hunger for discovering new opportunities.
• Comfortable and confident in channeling client voices to write press releases, articles, etc.
• Comes to the table with an open mind, eager to learn new skills, adapt and evolve.

Key Responsibilities :

B2B Storytelling : Help craft compelling content that brings complex or niche topics to life in a way that captivates audiences and drives action. Whether it's brand content, bylined articles, case studies, video scripts, or social media copy, you're committed to becoming a master storyteller. S / he will work toward helping to turn even the most mundane topics into engaging stories that captivate target audiences and drive impactful business outcomes.

Strategic Contribution & Consultation Support : Assist in the delivery of PR plans, media training, key message development, and other strategic client services under the guidance of senior team members. Step into client conversations with confidence-offering ideas, asking smart questions, and supporting real-time counsel alongside senior leads. Assist in the development and presentation of new ideas to keep client campaigns fresh, effectively engaging, and newsworthy. Support the development of ideas that help evolve client PR programs-offering suggestions to make campaigns more digitally integrated, more compelling, and easier to measure. Contribute meaningful value to proposal development and presentations-offering ideas, and support with plan development.

Integrated Program Execution : Execute paid, owned, and earned media strategies as part of multi-channel campaigns. While working with senior team members to bring strategy to life. Understand and advocate for reputation and influence building activities. Build industry relationships (influencers and journalists) that bring enhanced value to clients and enhance their competitive differentiation. Uphold the quality of work and reputation they are known for.

Landscape Monitoring & Analysis : You will be responsible for monitoring and collecting insights on competitors and developing trends on a daily / weekly basis and packaging them into actionable recommendations for internal and external client teams. These insights power the strategy and direction of thier programs.

Media Relations : Support earned media outreach programs with a passion for media and a growing understanding of how to pitch. Whether it's building relationships with the media, drafting press releases or bylining articles on behalf of executive clients, you will become a trusted media contact over time.

Influencer Relations : Support influencer programs by :

Social Media : Social media is a top channel for building relationships that add value to their clients. You will be responsible for identifying relevant content for sharing on client social channels. This includes drafting social content for publishing with support.

Sponsored Content Programs : You will be responsible for researching, identifying and coordinating opportunities for their clients to augment their earned and shared programs with paid or sponsored content.

Measurement : Manage day-to-day tracking and reporting using tools such as MuckRack. Ensure media lists and contact records are up to date, reporting dashboards are accurate, and insights are clean and usable for internal and client teams.

Program Collaboration : Partner closely with internal cross-functional teams (program strategist, account team and storytelling team) to ensure that their client programs are aligned to deliver on client objectives and exceed goals.

Cultural Dedication : Bring genuine passion to the work, a positive demeanor and energy to the team. Contribute to a collaborative and fun team environment.

At the end of the first year, success would mean you've contributed meaningfully to strong media results, grown your confidence and skills in securing placements, and started building trusted relationships that benefit client programs, as well as getting high marks from the internal team in your quarterly peer-feedback, and meeting or exceeding client goals for brand awareness, building influence and lead-gen.

Required Skills :

Benefits :

About Lakeside HR Group :

At Lakeside HR Group, we understand that finding the right job is essential for your career success. We are a boutique-style human resources consulting and recruiting firm dedicated to providing personalized, tailored solutions. When you partner with us, you are not just getting a recruiter; you are getting the entire Lakeside team working together to support your career goals.

Partner with us at Lakeside HR Group, where we are more than just a recruiting firm; we are your partners in achieving your career aspirations.