Digital Marketing Coordinator

University of IowaIowa City, Iowa, United States

30+ days ago

Job description

Specific Job Duties and Tasks

Manages and implements website updates
Meets with HR monthly to discuss title changes and ensure people pages on the website are up-to-date and accurate
Manages UI Profiles people directory
Builds new webpages with input from marketing team and based on best practices
Monitors SiteImprove platform to fix broken links, update meta tags and maintain website optimizations
Research web best practices including accessibility requirements and provides ideas on how we can improve the functionality and usability of the website
Adds content to the website – articles, pages, people pages – utilizing best practices
Ensures brand standards are met across all digital platforms – email, web, signage
Manages email communications (drafts, put into layout, approvals, send) Staff NewsletterWeekly student emailAlumni emails
Creates digital signage for main alumni wall based on other communications and messages we want to share – awards, reunion, key alumni coming into the building, etc.
Assists with social media copywriting, asset management, scheduling posts in coordination with student employees
Tracks analytics and provides quarterly performance reports for digital marketing initaitives (web, email, social)

Hybrid within Iowa : This position is eligible for hybrid work within Iowa and will require a work arrangement form to be completed upon the start of your employment. Per policy, work arrangements will be reviewed annually, and must comply with the and

To obtain the full job description including key areas of responsibility, technical competencies, and desirable qualifications, please contact [email protected]

Education Requirement

Bachelor’s Degree in marketing, communications, journalism, or other relevant fields; or an equivalent combination of education and related experience.

Required Qualifications

Minimum of 1 year experience in web management, digital marketing, or related roles

Experience designing and maintaining website content

Excellent written, verbal, and interpersonal communication skills

Proficiency with word processing, spreadsheets, presentation, and calendaring software

Excellent time management techniques, demonstrating the ability to adapt and handle multiple competing priorities

Demonstrated exceptional attention to detail and accuracy

Experience with social media management and content creation

Ability to work collaboratively with other units to gather input and create engaging web content

Desired Qualifications

Interest and experience in digital marketing content and staying on top of trends

Experience with web analytics tool and ability to track and report on digital marketing performance

Knowledge of brand management

Application Details :

In order to be considered for an interview, applicants must upload the following documents and mark them as a “Relevant File” to the submission :

Resume

Cover Letter

Job openings are posted for a minimum of 14 calendar days and may be removed from posting and filled any time after the original posting period has ended. Successful candidates will be required to self-disclose any conviction history and will be subject to a criminal background check and credential / education verification. Up to 5 professional references will be requested at a later step in the recruitment process.