Digital Marketing Campaign Consultant

Job Description

Job Description

At OneAmerica, we deliver on promises when customers need us most. We believe the best way to serve our customers is to know that every individual, employee, family and business we work with has unique personal and financial goals. We keep our promises, so we can help them achieve their goals and realize their definition of financial success.

We’re seeking a Digital Marketing Campaign Consultant to join our team and lead the execution and optimization of digital marketing strategies, with a strong focus on email marketing. This role is pivotal in driving performance across campaigns aligned with our business lines and enterprise initiatives. You’ll work cross-functionally to deliver impactful campaigns using Salesforce Marketing Cloud, leveraging data and technology to achieve measurable outcomes.

KEY RESPONSIBILITIES :

• Design, implement, and optimize digital marketing campaigns using Salesforce Marketing Cloud
• Build and deploy personalized email campaigns using AMPscript and dynamic content
• Monitor and analyze campaign performance to improve engagement and ROI
• Develop data extensions, segmentation strategies, and audience targeting logic using SQL or data filters
• Configure, troubleshoot, test, and QA Marketing Cloud Journeys
• Create reusable journey templates and automation workflows to streamline execution
• Translate campaign data into actionable insights and recommendations

What We’re Looking For

A strategic thinker with strong technical skills in marketing automation

A data-driven marketer who thrives in a fast-paced, collaborative environment

Someone who can translate business goals into effective digital campaigns

Qualifications

2+ years of hands-on experience with Salesforce Marketing Cloud (required)

Strong understanding of customer journey mapping and lifecycle marketing

Experience with SQL, Adobe AEM, and Adobe Workfront (preferred)

Salesforce Marketing Cloud Certifications (Email Specialist or Consultant) recommended

Bachelor’s Degree in Marketing, Business, or related field (preferred)

High School Diploma required, or any combination of education and experience which would provide an equivalent background.

Salary Band : 05

#LI-SD1

#LI-HYBRID

This selected candidate will be expected to work hybrid in Indianapolis, IN. The candidate will also be expected to physically return to the office in CA, IN or ME as business needs dictate or for team-building and collaboration.

If you are offered and accept this position, please be advised that OneAmerica Financial does not have any offices located in the State of New York and OneAmerica Financial associates are not permitted to work remotely in the State of New York.

Disclaimer : OneAmerica Financial is an equal opportunity employer and strictly prohibits unlawful discrimination based upon an individual’s race, color, religion, gender, sexual orientation, gender identity / expression, national origin / ancestry, age, mental / physical disability, medical condition, marital status, veteran status, or any other characteristic protected by law.

For all positions :

Because this position is regulated by the Violent Crime Control and Law Enforcement Act, if an offer is made, applicants must undergo mandated background checks as a condition of employment. Such background checks include criminal history. A conviction is not necessarily an absolute bar to employment. Consistent with applicable regulatory guidelines and law, factors such as the age of the offense, evidence of rehabilitation, seriousness of violation, and job relatedness are considered.

To learn more about our products, services, and the companies of OneAmerica Financial, visit oneamerica.com / companies.