Associate Director of Marketing and Communications
The associate director of marketing and communications is an accomplished writer, editor, and project manager with broad-based responsibilities for planning, overseeing, and implementing a wide range of communications on behalf of Northwestern Alumni Relations and Development (ARD), including the Northwestern Alumni Association (NAA). The associate director manages a portfolio of projects in a fast-paced environment, collaborating with team members and interacting with ARD and University partners, and coordinating freelance writers, editors, and photographers as needed. Projects include print and digital communications for alumni and donor engagement, such as event marketing materials, magazine stories, press releases, gift announcements, social media copy, fundraising solicitations, and stewardship materials. The associate director also manages weekly project assignment meetings with project management software oversight.
Specific responsibilities include :
- Review, copyedit, and proofread print and digital communications materials.
- Enforce editorial and brand guidelines.
- Adapt messaging and tone as appropriate for different circumstances and audiences.
- Decipher complex concepts and translate them to accessible language for general audiences.
- Work with director to maintain and develop smooth and efficient processes for the marketing and communications team.
- Audit editorial quality and identify opportunities to improve communication effectiveness.
- Collaborate with team members to develop new communications, from concept through execution.
- Serve as the strategic project lead for individual projects and integrated, multi-faceted programs, managing partner relations and communication plan development.
- Collaborate with team members (including design, social, digital, and video) and ARD and University partners at all levels.
- Ensure projects and programs are on strategy, on time, and on budget.
- Assist in vetting and hiring freelance writers, and editors.
- Develop short- and long-form content for a variety of strategic, engagement, fundraising, and stewardship materials.
- Conduct research and interviews for the development of content.
- Lead weekly project assignment team meetings and oversee team's project management software usage.
- Handle other projects as assigned.
Minimum qualifications include :
Bachelor's degree in English, journalism, or marketing, or the equivalent in education, experience, and training.A minimum of eight years of professional writing and editing experience, including print and online content.Preferred qualifications include :
Experience managing partners or clients, complex tasks, and large-scale editorial and / or marketing projects.Experience developing communication plans.Exceptional communication skills : interviewing, writing, editing, and proofreading.Experience in higher education advancement.Experience writing fundraising solicitations.Experience in Chicago Manual of Style.Experience in a project management workflow system such as Smartsheet.Proven ability to work in a fast-paced environment, managing multiple projects and completing them under tight deadlines.Ability to think strategically and creatively, collaborate, and demonstrate attention to detail.Strong portfolio of writing that is clear, accurate, and compelling.Ability to adapt writing styles to different tonalities and voices.Proficiency in Microsoft Office, including Track Changes.