Senior Manager, Public Relations, Promotions & Social Media - Universal Kids Resort

Marketing Strategy Lead

Responsible for leading the strategy, development, and implementation of numerous marketing initiatives for Universal Kids Resort (UKR) including public relations, domestic and international third-party promotions and social media content. Oversees the strategic direction of how UKR assets are utilized and leveraged in all consumer-facing elements and ensures the execution of each program is delivered on time, on-strategy, and on budget. Oversees the implementation, creative direction and other specifics of product PR plans, content creator plans and related special events with the goal of maximizing favorable media and creator coverage. Provides key partnership and ensures alignment across Universal Destinations and Experiences (UDX) Marketing & Sales initiatives of social media campaigns and content to drive the new brand, on-site hotel, and overall social channels for Universal Kids Resort.

Job Responsibilities

• Overseeing the overall vision, strategy, and development of global promotional campaigns.
• Developing, presenting and executing detailed marketing plans and creative strategy for each promotional campaign initiative.
• Supporting the marketing goals by leading the strategy and implementation of public relations and content creator projects.
• Creating new and creative ways to use social platforms and digital content to tell stories, activate brand recognition and build the Universal Kids Resort audience.
• Conceptualizing new, innovative ways to integrate Universal Kids Resort with partner brands, increasing organizational brand value and consumer offerings.
• Overseeing performance and responsibilities of direct reports to ensure all work produced is on time, on budget and on strategy.
• Understanding and actively participating in Environmental, Health & Safety responsibilities.

Supervisory Responsibility

Supervises an Exempt team.

Additional Information

Carries out supervisory responsibilities in accordance with the organizations policies and applicable laws.

Qualifications

Proven experience with project management and a track record of performance meeting targets and objectives. Ability to work effectively and efficiently with multi-disciplinary teams in diverse cultures and drive action for collective success. Possess the ability to motivate and persuade other people of your opinion and be able to justify your rationale. Experience in establishing and / or maintaining effective partnerships and relationships. Proven ability to work within brand guidelines to create compelling creative solutions. Result-oriented, professional, accountable and proactive. Organized, adaptable and able to assimilate large quantities of information quickly. Strategic and analytical thinker with strong critical decision-making and communication skills. Excellent management and direct communication skills, written, verbal and presentation. Must be able to work independently with little supervision and participate as a team member in accomplishment of duties. Strong technical and analytical skills, attention to detail and to maintaining a timely and efficient workflow. Strong interpersonal skills, courtesy, tact and patience. Ability to multi-task and prioritize work amidst competing demands. Experience presenting to and working with senior executives. Proficient in Microsoft Office and Adobe Photoshop. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Consistent attendance is a job requirement.

Education

Bachelors degree in Marketing, Advertising, Public Relations, Communications, or a related field is required.

Experience

7+ years of experience managing or developing marketing program required; or equivalent combination of education and experience.