Director-Growth Marketing- Branch Channel

Director, Growth Marketing Brand Channels

Want a meaningful career where you can make a difference? Edward Jones sounds perfect for you. Collaboration. Autonomy. Opportunity. Words our headquarters associates use when talking about working at Edward Jones. Words that describe what it's like being part of a firm where everyone is aligned toward a singular focus : serving the client. And everyone is working to make the firm better together - as they grow as individuals. If these words resonate with you, we should talk.

Position Schedule : Full-Time

This job posting is anticipated to remain open for 30 days, from 09-Oct-2025. The posting may close early due to the volume of applicants. The Director, Growth Marketing Brand Channels, is responsible for driving firm revenue growth through acquisition, expansion, and retention of millions of prospects and clients across the US and Canada through connected online and offline experiences across multiple direct to consumer channels and financial advisors.

The Director leads multiple key capabilities within Growth Marketing including :

• Go-to-Market Strategy
• Omni-Channel Planning and Journey Orchestration
• Direct-to-Consumer Channels (including paid media and advertising, digital media, digital marketing including public website, direct mail, email and direct response marketing, social media)
• Lead Management (lead nurturing, scoring and assignment)
• Branch Marketing (including specific targeted, segmented marketing strategies and tools for financial advisors and markets to deploy growth marketing capabilities)

The Director leads and directs multiple departments and teams to engage millions of prospects and clients along a multi-channel journey that propels them to become clients and deepen their wealth, maximizing in-market results.

Go-To-Market-Strategy - Sets the vision for highly complex differentiated go-to-market strategies for high-impact firm, business segment, and marketing-driven initiatives to increase firm revenue. Lead teams to translate business revenue goals into marketing strategies activated through branch and direct to consumer channels and impact thousands of branch teams and millions of clients and prospects by defining audience targets and segments and deeply understanding the competitive landscape and our differentiated market position.

Omni-Channel Planning and Journeys - Set the vision and strategy for Growth Marketing's omni-channel planning and journey orchestration. Lead teams to define and implement journey-based campaign plans to align to the go-to-market strategies and deliver on marketing KPIs, ROI targets, and ultimately increase firm revenue. Deploy personalization across multiple touchpoints leveraging content strategy, dynamic channels, and advanced analytics.

Builds Relationships - Collaborate with and influence senior leaders at the highest level of the firm across US and Canada business segments to set firm and growth marketing goals and strategies and deliver on firm, US, and Canada P&L.

Channel Management - Set the vision for multi-layered strategy that delivers on campaign plans, including segment specific prioritization and integration of all online / offline marketing channels (paid, owned, and earned) to propel prospects and clients to engage with the firm. Lead teams responsible for the delivery of value through multiple high-impact direct-to-consumer channels and anchored in the client journey informed by client needs. Manage media planning, buying, and media budget in the tens of millions of dollars, optimizing spend to increase performance outcomes.

Lead Management - Accountable for the end-to-end lead management process including lead capture, lead nurturing, lead scoring, and matching to the right Financial Advisor. Lead teams to ensure leads are managed and distributed or dispositioned. Lead teams to analyze performance to deliver on lead KPIs and drive client conversion.

Branch Marketing - Responsible for defining growth marketing strategy in target markets to attract and build client wealth. Sets the vision for segmented and tailored branch marketing plans that can be activated by financial advisors in communities or collectively across geographic markets. Lead teams to deliver omni-channel plans to branch teams through branch-facing channels.

Edward Jones' compensation and benefits package includes medical and prescription drug, dental, vision, voluntary benefits (such as accident, hospital indemnity, and critical illness), short- and long-term disability, basic life, and basic AD&D coverage. Short- and long-term disability, basic life, and basic AD&D coverage are provided at no cost to associates. Edward Jones offers a 401k retirement plan, and tax-advantaged accounts : health savings account, and flexible spending account. Edward Jones observes ten paid holidays and provides 15 days of vacation for new associates beginning on January 1 of each year, as well as sick time, personal days, and a paid day for volunteerism. Associates may be eligible for bonuses and profit sharing. All associates are eligible for the firm's Employee Assistance Program.

Hiring Minimum : $168,500

Hiring Maximum : $286,900

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance and the California Fair Chance Act. Edward Jones is prohibited from hiring individuals with certain specified criminal history as set forth in Section 3(a)(39) and 15(b)(4) and Rule 17a-3(a)(12) of the Securities and Exchange Act of 1934, and conducts background reviews consistent with FINRA Rule 3110(e). A copy of a notice regarding the provisions of the Los Angeles County Fair Chance Ordinance is available at : FCOE-Official-Notice-Eng-Final-8.30.2024.pdf .

Skills / Requirements :

Awards & Accolades :

At Edward Jones, we are building a place where everyone feels like they belong. We're proud of our associates' contributions to the firm and the recognitions we have received. Check out our U.S. awards and accolades : Insights & Information Blog Postings about Edward Jones. Check out our Canadian awards and accolades : Insights & Information Blog Postings about Edward Jones.

About Us :

Join a financial services firm where your contributions are valued. Edward Jones is a Fortune 500 company where people come first. With over 9 million clients and 20,000 financial advisors across the U.S. and Canada, we're proud to be privately-owned, placing the focus on our clients rather than shareholder returns. Behind everything we do is our purpose : We partner for positive impact to improve the lives of our clients and colleagues, and together, better our communities and society. We are an innovative, flexible, and inclusive organization that attracts, develops, and inspires performance excellence and a sense of belonging. People are at the center of our partnership. Edward Jones associates are seen, heard, respected, and supported. This is what we believe makes us the best place to start or build your career.

Compensation provided for using, not obtaining, the rating. Edward Jones does not discriminate on the basis of race, color, gender, religion, national origin, age, disability, sexual orientation, pregnancy, veteran status, genetic information, or any other basis prohibited by applicable law.