Senior Analyst, Offline Marketing

As an ecommerce company, almost all of a customer’s interactions with Wayfair and our Specialty Retail & Luxury Brands (Joss & Main, AllModern, Birch Lane, and Perigold) are digital. That’s where the Offline Marketing team comes in : we visually tell each brand’s story in print & other offline mediums, offering a physical touchpoint in an otherwise online experience. Millions of customers already interact with our existing offline ads (largely in print) each month, and our team plays a critical role in inspiring our customers, driving them back to site, and ultimately ordering that perfect piece for their homes.

As a Senior Analyst on the team, you will have the opportunity to drive the strategy, execution and performance of an offline channel in a high-visibility role. You’ll make a large impact on one of our brands through innovative testing and continuous optimization. The ideal candidate is strong in both quantitative and qualitative analysis, has excellent written and verbal communication, is results-driven, and excels at multitasking in a fast-paced environment.

What You’ll Do :

• Build or own and manage a multi-million dollar advertising channel, including driving the strategy, execution, and performance.
• Utilize our advanced in-house measurement capabilities to understand the impact of each marketing campaign & co-create innovative measurement techniques to improve our understanding of (and therefore maximize) ROI.
• Own the end-to-end process of building and executing on a marketing campaign (e.g. a print catalog) : selecting vendors and target groups, deciding on creative strategy & audience targeting, and reporting on efficiency and sharing learnings
• Institute rigorous test-and-learn methodology to achieve desired results
• Work cross-functionally with key stakeholder teams, including Creative, Data Science, Ad Tech, Merchandising and Business Intelligence to plan, execute, and measure campaigns.
• Partner with internal engineering and product teams to push the boundaries of automating and creating strong digital linkages for offline channels
• Forge new vendor relationships and work with third-party partners on contract management
• Negotiate with external vendors (printers and data providers)

What You’ll Need :

Note - This is a hybrid role based out of our Boston office.

Assistance for Individuals with Disabilities

Wayfair is fully committed to providing equal opportunities for all individuals, including individuals with disabilities. As part of this commitment, Wayfair will make reasonable accommodations to the known physical or mental limitations of qualified individuals with disabilities, unless doing so would impose an undue hardship on business operations. If you require a reasonable accommodation to participate in the job application or interview process, please let us know by completing our Accomodations for Applicants form .

Need Assistance?

For more information about applying for a career at Wayfair, visit our FAQ page here .

About Wayfair Inc.

Are you ready to apply Make sure you understand all the responsibilities and tasks associated with this role before proceeding.

Wayfair is one of the world’s largest online destinations for the home. Whether you work in our global headquarters in Boston or Berlin, or in our warehouses or offices throughout the world, we’re reinventing the way people shop for their homes. Through our commitment to industry-leading technology and creative problem-solving, we are confident that Wayfair will be home to the most rewarding work of your career. If you’re looking for rapid growth, constant learning, and dynamic challenges, then you’ll find that amazing career opportunities are knocking.

No matter who you are, Wayfair is a place you can call home. We’re a community of innovators, risk-takers, and trailblazers who celebrate our differences, and know that our unique perspectives make us stronger, smarter, and well-positioned for success. We value and rely on the collective voices of our employees, customers, community, and suppliers to help guide us as we build a better Wayfair – and world – for all. Every voice, every perspective matters. That’s why we’re proud to be an equal opportunity employer. We do not discriminate on the basis of race, color, ethnicity, ancestry, religion, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, veteran status, genetic information, or any other legally protected characteristic.

We are interested in retaining your data for a period of 12 months to consider you for suitable positions within Wayfair. Your personal data is processed in accordance with our Candidate Privacy Notice (which can found here : https : / / www.wayfair.com / careers / privacy). If you have any questions regarding our processing of your personal data, please contact us at dataprotectionofficer@wayfair.com. If you would rather not have us retain your data please contact us anytime at dataprotectionofficer@wayfair.com.

About the company

Wayfair Inc. is an American e-commerce company that sells furniture and home-goods.

Notice

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