Senior Digital Marketing Lead

Senior Marketing Lead

EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products. Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.

Our marketing and advertising teams bring a unique blend of skills to tell the DISH and Sling story. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our team lends their voice to the future of communication.

Our Video Services Acquisition organization pushes itself every day to be a world-class, innovative, data-driven team that develops, maintains and maximizes our relationships with key internal constituents and digital vendor partners to drive business growth. To be successful, you will need strong analytical skills, a passion for digital marketing, and a drive to deliver creative and innovative solutions that allow us to win in the marketplace. We are seeking a Senior Marketing Lead for our Growth Marketing team to support our marketing department and broader customer acquisition strategy for Sling TV, DISH TV & DISH Latino.

Key Responsibilities

• Develop and execute a cross-channel paid media acquisition strategy across digital display, CTV, OLV, and audio tactics, with a strong emphasis on digitally-native programmatic and direct IO buys
• Cultivate strong relationships with external vendor and agency partners, collaborating to manage, execute, and optimize cross-channel marketing campaigns
• Optimize monthly and quarterly media budgets for maximum ROI
• Provide hands-on management of programmatic media across various DSPs (e.g., The Trade Desk, Yahoo!, Amazon)
• Support day-to-day trading efforts for a portfolio of accounts
• Continuously optimize campaigns to profitably grow the business and achieve key KPIs, while managing KPI measurement for accurate, best-in-class reporting
• Partner with external vendors and agencies to deliver weekly, quarterly, and campaign wrap-up reports to senior leadership
• Collaborate with external partners to identify and scale new opportunities
• Identify A / B testing opportunities, manage reporting schedules and cadences, and monitor performance to optimize creative, segmentation, and merchandising
• Work with cross-functional teams to ensure precise targeting, personalized messaging, optimized landing page experiences, and measurable lift in acquisition, upsell, and retention performance
• Unify campaigns with MarTech and AdTech ecosystem to deliver a seamless, conversion-focused customer journey from audience segmentation through offer redemption (e.g. utilizing CDP audience data, 1P / 3P data insights, AI, dynamic creative optimization, etc.)
• Assist with QA tag and pixel implementation, troubleshooting with IT, Ad-Ops, and external ad-serving platforms
• Implement new technology partners, including cross-device tracking, third-party ad verification, and call tracking platforms
• Collaborate cross-departmentally to gain product knowledge, develop trading strategies, and derive insights from campaign performance
• Partner with internal stakeholders to develop and launch go-to-market media strategies and campaigns across multiple lines of business
• Work with creative and brand teams to develop messaging that effectively communicates DISH & Sling's unique value proposition to potential subscribers and upsells current customers
• Provide support across other marketing channels (Paid Search, Paid Social, eCommerce, Affiliate, Device & TV) as needed

Skills, Experience and Requirements

Education and Experience : Bachelor's degree in Marketing, Business, or related field, and a minimum of 5+ years of digital marketing; at least 3 years of programmatic and 2 years of CTV experience preferred. Hands-on-keyboard DSP experience (preferably TTD, DV360, Yahoo and Amazon). Experience measuring ad effectiveness across web and app ecosystems; MMP experience a plus. Track record of delivering profitable digital marketing results (e.g. ROI, ROMI, ROAS, CPA, CLV)

Skills and Qualifications : Ability to work effectively and in an error-free manner under tight time constraints. Entrepreneurial mindset, self-starter able to thrive in a dynamic and fast-paced environment. Ability to thrive within the constantly-changing digital landscape, with a finger on the pulse of emerging digital platforms and trends. Ability to use research to understand brands and the competitive landscape and use those learnings to create compelling campaign and creative concepts. Strong analytical skills, both qualitative & quantitative; ability to synthesize, prioritize, and drive results with a high sense of urgency Visa sponsorship not available for this role.

Candidates must be willing to participate in at least one in-person on-site interview.

Compensation : $72,350.00 / Year - $103,400.00 / Year

We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here : DISH Benefits. The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location. Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check.

Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws. The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled. We pride ourselves on developing and promoting talent as an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. EchoStar will accommodate the sincerely held religious beliefs of employees if such accommodations are not undue hardships and are otherwise within the bounds of applicable law. EchoStar has a more detailed Accommodation Policy that applies to employees.