Growth Marketing Manager II (Global Campaigns)

HashiCorp Growth Marketing Team Member

A career in IBM Software means you'll be part of a team that transforms our customer's challenges into industry-leading solutions. We are an infinitely curious team, always seeking new possibilities, and dedicated to creating the world's leading AI-powered, cloud-native software solutions. Our renowned legacy creates endless global opportunities for our network of IBMers. We are a team of deep product experts, ensuring exceptional client experiences, with a focus on delivery, excellence, and obsession over customer outcomes. This position involves contributing to HashiCorp's offerings, now part of IBM, which empower organizations to automate and secure multi-cloud and hybrid environments. You will join a team managing the lifecycle of infrastructure and security, enhancing IBM's cloud solutions to ensure enterprises achieve efficiency, security, and scalability in their cloud journey.

About the team Our Integrated Campaigns team drives worldwide strategies to engage prospects and customers and generate demand for our prioritized products and solutions. We drive our Go to Market (GTM) strategy, and partner closely with Product Marketing, Corporate Marketing, Growth Marketing, Partner Marketing, DevRel, the Worldwide Field Organization and others to bring full-funnel campaigns and programs to life and optimize performance and business impact.

About the role For this key role on HashiCorp's Growth Marketing team, we are looking for a passionate team member with experience running campaigns globally at scale. This is an opportunity for someone who embraces team collaboration and project management. The ideal candidate excels equally in strategic thinking and tactical execution.

Your Role and Responsibilities

In this role you can expect to own Campaign Strategy and Planning :

• Develop full-funnel campaign strategies aligned with business objectives that are targeted towards our decision-maker audiences.
• Collaborate with cross-functional teams to define campaign goals and target audience.
• Plan and execute integrated campaigns across various channels, including digital, events, web, social, email and content marketing.

Cross-Functional Collaboration :

Content Development and Messaging :

Lead Generation and Nurturing :

Project Management :

Campaign Performance Analysis :

Required technical and professional expertise :

Preferred technical and professional experience :

IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.