Talent.com
Growth Marketing Manager II (Global Campaigns)

Growth Marketing Manager II (Global Campaigns)

Texas StaffingAustin, TX, US
2 days ago
Job type
  • Full-time
Job description

HashiCorp Growth Marketing Team Member

A career in IBM Software means you'll be part of a team that transforms our customer's challenges into industry-leading solutions. We are an infinitely curious team, always seeking new possibilities, and dedicated to creating the world's leading AI-powered, cloud-native software solutions. Our renowned legacy creates endless global opportunities for our network of IBMers. We are a team of deep product experts, ensuring exceptional client experiences, with a focus on delivery, excellence, and obsession over customer outcomes. This position involves contributing to HashiCorp's offerings, now part of IBM, which empower organizations to automate and secure multi-cloud and hybrid environments. You will join a team managing the lifecycle of infrastructure and security, enhancing IBM's cloud solutions to ensure enterprises achieve efficiency, security, and scalability in their cloud journey.

About the team Our Integrated Campaigns team drives worldwide strategies to engage prospects and customers and generate demand for our prioritized products and solutions. We drive our Go to Market (GTM) strategy, and partner closely with Product Marketing, Corporate Marketing, Growth Marketing, Partner Marketing, DevRel, the Worldwide Field Organization and others to bring full-funnel campaigns and programs to life and optimize performance and business impact.

About the role For this key role on HashiCorp's Growth Marketing team, we are looking for a passionate team member with experience running campaigns globally at scale. This is an opportunity for someone who embraces team collaboration and project management. The ideal candidate excels equally in strategic thinking and tactical execution.

Your Role and Responsibilities

In this role you can expect to own Campaign Strategy and Planning :

  • Develop full-funnel campaign strategies aligned with business objectives that are targeted towards our decision-maker audiences.
  • Collaborate with cross-functional teams to define campaign goals and target audience.
  • Plan and execute integrated campaigns across various channels, including digital, events, web, social, email and content marketing.

Cross-Functional Collaboration :

  • Drive alignment with marketing and cross-functional partners across Product Marketing, Corporate Marketing, Growth Marketing, Partner Marketing, DevRel, the Worldwide Field Organization and others to drive the strategy and gather business requirements
  • Content Development and Messaging :

  • Work closely with content creators to develop compelling and relevant campaign content for practitioner and decision-maker audiences.
  • Ensure consistent messaging and brand positioning across all campaign materials.
  • Create and optimize emails, content pages, event program materials for different stages of the buyer's journey.
  • Lead Generation and Nurturing :

  • Implement lead generation tactics to acquire high-quality leads.
  • Design and execute lead and account nurturing campaigns to guide prospects through the sales funnel.
  • Collaborate with the sales play team to align marketing efforts with lead conversion goals.
  • Project Management :

  • Use Asana as the primary project management tool to plan, organize, and execute campaigns.
  • Run a campaign pod, including running sprints, to ensure efficient and timely delivery of campaign milestones.
  • Develop detailed project plans, timelines, and budgets for each campaign.
  • Identify and mitigate risks, proactively addressing issues that may impact campaign timelines or quality.
  • Campaign Performance Analysis :

  • Monitor and analyze campaign performance metrics in partnership with Marketing Operations to measure success.
  • Provide regular reports on key performance indicators (KPIs) and make data-driven recommendations for optimization.
  • Identify opportunities for continuous improvement and innovation in campaign strategies.
  • Required technical and professional expertise :

  • 4+ years of relevant experience overseeing high-velocity and scaled marketing campaigns.
  • Demonstrated experience in developing and executing global programs with diverse teams and engaging various key stakeholders.
  • Proven track record in formulating and implementing campaign strategies that achieve measurable success against funnel metrics and KPIs.
  • Diverse background across marketing disciplines, including demand generation, integrated marketing, campaigns, and performance marketing.
  • Exceptional organizational and project management skills, with the ability to efficiently handle multiple complex projects simultaneously, showcasing adept juggling abilities.
  • Preferred technical and professional experience :

  • Experience at high-growth tech companies.
  • Experience marketing cloud services and / or software solutions.
  • Experience marketing towards a decision-maker audience.
  • IBM is committed to creating a diverse environment and is proud to be an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, gender identity or expression, sexual orientation, national origin, caste, genetics, pregnancy, disability, neurodivergence, age, veteran status, or other characteristics. IBM is also committed to compliance with all fair employment practices regarding citizenship and immigration status.

    Create a job alert for this search

    Marketing Campaign Manager • Austin, TX, US

    Related jobs
    • Promoted
    Travel Surgical Tech - $2,314 per week in San Marcos, TX

    Travel Surgical Tech - $2,314 per week in San Marcos, TX

    AlliedTravelCareersSan Marcos, TX, US
    Full-time
    AlliedTravelCareers is working with Medical Solutions to find a qualified Surg Tech in San Marcos, Texas, 78666!.A facility in San Marcos, TX is seeking its next amazing Surgical Tech.Read on if th...Show moreLast updated: 2 days ago
    • Promoted
    Senior Growth Marketing Manager

    Senior Growth Marketing Manager

    ZilliantAustin, TX, US
    Full-time
    Zilliant is a SaaS company on a mission to eliminate Pricing Anxiety and turn pricing into a strategic advantage for our customers. Guided by our values—People First, Trust, Accountability, Im...Show moreLast updated: 30+ days ago
    • Promoted
    Wells Fargo - Branch Operations Associate Manager - Bee Cave Galleria

    Wells Fargo - Branch Operations Associate Manager - Bee Cave Galleria

    WELLS FARGO BANKBEE CAVE, Texas, United States of America
    Full-time
    Are you looking for more? Find it here.At Wells Fargo, we're more than a financial services leader - we're a global trailblazer committed to driving innovation, empowering communities, and helping ...Show moreLast updated: 6 days ago
    • Promoted
    Nontenure Line Faculty Pool - Department of Marketing

    Nontenure Line Faculty Pool - Department of Marketing

    InsideHigherEdSan Marcos, Texas, United States
    Full-time +1
    Nontenure Line Faculty Pool - Department of Marketing.Dallas, Houston, Round Rock, San Marcos, Other - Online.McCoy College of Business seeks to develop a pool of candidates for possible temporary / ...Show moreLast updated: 30+ days ago
    • Promoted
    Growth Marketing Manager

    Growth Marketing Manager

    liblabAustin, TX, US
    Full-time
    LibLab is an engineering company, by developers for developers.We want people who are passionate about building 0→1 growth marketing channels for a technical audience.This role is crucial for ...Show moreLast updated: 30+ days ago
    • Promoted
    Manager, Enabling Tech Marketing (Downstream Marketing)

    Manager, Enabling Tech Marketing (Downstream Marketing)

    EnovisAustin, TX, United States
    Full-time
    Enovis Corporation (NYSE : ENOV) is an innovation-driven medical technology growth company dedicated to developing clinically differentiated solutions that generate measurably better patient outcome...Show moreLast updated: 29 days ago
    Growth Marketing Associate

    Growth Marketing Associate

    Eagle Eye Networks IncAustin, TX, US
    Full-time
    Quick Apply
    About us Eagle Eye Networks is the global leader in cloud video surveillance, delivering cyber-secure, cloud-based video with artificial intelligence (AI) and analytics to make businesses more effi...Show moreLast updated: 30+ days ago
    • Promoted
    Wells Fargo - Branch Operations Associate Manager - Bee Cave Galleria (Remote - hybrid)

    Wells Fargo - Branch Operations Associate Manager - Bee Cave Galleria (Remote - hybrid)

    WELLS FARGO BANKBEE CAVE, Texas, United States of America
    Remote
    Full-time
    Are you looking for more? Find it here.At Wells Fargo, we're more than a financial services leader - we're a global trailblazer committed to driving innovation, empowering communities, and helping ...Show moreLast updated: 6 days ago
    • Promoted
    Growth Marketing Lead

    Growth Marketing Lead

    WayAustin, TX, US
    Full-time
    Headquartered in Austin, Texas, with its EMEA HQ in Paris, Way is the category-leading B2B technology platform empowering brands to unlock the power of experiences. In a world where 76% of consumers...Show moreLast updated: 25 days ago
    Sr. Growth Marketing Manager

    Sr. Growth Marketing Manager

    ShipperHQAustin, TX, US
    Full-time
    Quick Apply
    Growth Marketing Manager ​ About Us : .ShipperHQ is a trusted leader in the e-commerce shipping space, with over 15 years of experience helping merchants deliver better checkout experiences.Fou...Show moreLast updated: 12 days ago
    • Promoted
    Growth Marketing Manager

    Growth Marketing Manager

    Freedom Solar PowerAustin, TX, US
    Full-time
    Founded in Austin in 2007, our residential business serves Texas and Florida and our commercial business has a nationwide reach. At Freedom Solar Power, our strong reputation in the industry is base...Show moreLast updated: 4 days ago
    • Promoted
    Travel Lead Cardiovascular Technologist

    Travel Lead Cardiovascular Technologist

    Planet HealthcareSan Marcos, TX, US
    Full-time
    Planet Healthcare is seeking a travel Cardiovascular Technologist for a travel job in San Marcos, Texas.Job Description & Requirements. Planet Healthcare Job ID #72195735.Pay package is based on...Show moreLast updated: 30+ days ago
    • Promoted
    Growth Marketing Manager

    Growth Marketing Manager

    GaggleAMP Inc.Austin, TX, US
    Full-time
    GaggleAMP has reached a key inflection point : our LTV : CAC supports further investment, and now we need marketing to scale pipeline generation with precision. Until now, marketing execution has been ...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Growth Marketing Manager

    Senior Growth Marketing Manager

    IndustriousAustin, TX, US
    Full-time
    Industrious is the largest premium workplace-as-a-service provider and home to the highest-rated workplaces in the industry. Everything we do comes down to creating great days for teams of all sizes...Show moreLast updated: 12 days ago
    • Promoted
    Growth Marketing Associate

    Growth Marketing Associate

    Eagle Eye NetworksAustin, TX, US
    Full-time
    Eagle Eye Networks is hiring a Growth Marketing Associate to support the execution and optimization of demand generation campaigns and programs. Reporting to the Director of Growth Marketing, this r...Show moreLast updated: 30+ days ago
    • Promoted
    Travel Lead Cardiovascular Technologist - $2,296 per week

    Travel Lead Cardiovascular Technologist - $2,296 per week

    Host HealthcareSan Marcos, TX, United States
    Full-time
    Host Healthcare is seeking a travel Cardiovascular Technologist for a travel job in San Marcos, Texas.Job Description & Requirements. Host Healthcare Job ID #a1fVJ000006mBLtYAM.Pay package is based ...Show moreLast updated: 30+ days ago
    Marketing Growth Specialist

    Marketing Growth Specialist

    Austin Capital BankAustin, TX, US
    Full-time
    Quick Apply
    Marketing Growth Specialist Full-Time | Austin Capital Bank | Austin, TX Company Overview Austin Capital Bank is a fast-growing, tech-forward community bank based in Austin, Texas.We...Show moreLast updated: 20 days ago
    • Promoted
    Travel Lead Cardiovascular Technologist

    Travel Lead Cardiovascular Technologist

    IDR HealthcareSan Marcos, TX, US
    Full-time
    IDR Healthcare is seeking a travel Cardiovascular Technologist for a travel job in San Marcos, Texas.Job Description & Requirements. IDR Healthcare is an awarding winning staffing firm that beli...Show moreLast updated: 30+ days ago