Director of Retail Thrift Marketing
- Full-time
Lead with Good Purpose
Goodwill Greater New York and Northern New Jersey (GWNYNJ) believes that the power of work and sustainable fashion is how we unlock the good in our communities. For over 100 years we have built a purpose driven brand through our nearly thirty stores outlets donation centers and e-commerce operations across New York and Northern New Jersey. Our donated goods retail operations (DGR) proudly funds our collective mission to empower individuals with disabilities and other barriers to employment to gain independence through the power of work. If youre a retailer passionate about innovating with purpose loves a good treasure hunt and want to have positive impact then we want to hear from you! Bonus if youre into implementing fun quirky (but consistent) brand language!
Were on the hunt for our next Director of Retail Thrift Marketing. This strategic creative and data-driven marketing operations individual will lead our brand growth and customer engagement across our thrift retail stores and e-commerce platforms. This role blends mission-driven storytelling with modern resale marketing strategies inspired by our 100 year history sustainable fashion and people impact to leave no talent behind.
Reporting to the Executive Vice President of Donated Goods Retail youll be responsible for building a unified brand experience that drives foot traffic online engagement and revenuewhile amplifying our mission to empower individuals with disabilities and other barriers to employment through sustainable fashion.
The Awesome Things Youll Do
Brand & Campaign Strategy
- Ownand evolve the Goodwill NYNJ retail brand to reflect our values of the treasure hunt sustainability affordability and community impact.
- Lead seasonal and thematic campaigns that drive awareness and sales across physical and digital channels. DYI Halloween Christmas in July Earth Day and Fashion Week.
- Develop messaging frameworks that connect our mission with modern thrift culture and show howbuying forGoodwill has a double the mission of Goodwill and the value of our thrift goods.
- Support our fundraising campaigns gala and telling the goodwill story of people for the whole organization.
Growth & Performance
Retail revenue growth (monthly and YoY)
Retail Launch & Expansion Support
Digital & Content Strategy
Team Leadership & Collaboration
The Experiences Skills and Perspectives Youll Bring
Our Must Haves
What We Offer
You bring the Good in Goodwill
We believe in creating space for everyone to do their best work and have individual and collective impact. We believe in challenging the status quo and setting ambitious goals in the name of doing more good. We believe that being your best self and helping others do the same is how we bring our mission alive. Even if you dont think you meet all the qualifications listed for the job we would love to hear from you!
If you need assistance with your application please reach out to
Required Experience :
Director
Key Skills
Instrument,Credit Control,Drafting,Government,Administration Support,Analytics
Employment Type : Full-Time
Experience : years
Vacancy : 1
Yearly Salary Salary : 115000 - 140000
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