Athleta Manager, Integrated Marketing

Overview

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Athleta is on a mission to empower all women and girls. For the past 25 years, we've committed ourselves and our brand to a single aim : to empower all women and girls. Inspiration. Collaboration. Connection. Inclusivity. It's what we do best, and we're on the hunt for people who share our passion for leading an active lifestyle, growing personally as well as professionally, and creating game-changing products and experiences.

We use business as a force for good by putting people and the planet right up there with profit, which is why Athleta is a certified B Corp. Ready to make a move? Join us. Because we know that alone we're strong, but together we're unstoppable.

About The Role

As the Manager of Brand Marketing, you will help lead the seasonal marketing strategy, planning and implementation, and ensure that Athleta brand and product campaigns are brought to life across all touchpoints. Reporting to the Senior Manager of Brand Marketing, the Manager is a pivotal member of the Athleta Brand Marketing team. This role is responsible for supporting all initiatives part of the women's seasonal business to grow brand awareness, acquire new customers, and deepen the connection consumers experience with our brand and products.

Responsibilities

• Partner with Brand Marketing leaders to help lead and influence the women's seasonal omni-channel marketing strategy; play a role in seasonal hindsighting and gather ongoing competitive insights to inform strategies and stay relevant
• Develop seasonal marketing briefs that deliver thoughtful consumer insights, product details, and zeitgeist trends
• Assist in development of the seasonal omni product messages in partnership with product merchandising to bring to life Athleta's world class product
• Be a critical contributor to seasonal omni asset planning applying strong organizational skills and attention to detail
• Support GTM team and business critical marketing promotions
• Help to optimize tools and templates within the Brand Marketing organization and serve as the key owner of updating key calendars and roadmaps
• Work cross-functionally with vehicle teams to put together thoughtful, cohesive activation plans for Athleta's brand and product campaigns
• Support on all Athleta strategic growth initiative workstreams

Qualifications

Benefits

Job Details

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

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