Web Content & Analytics Manager

A company is looking for a Web Content & Analytics Manager.

Key Responsibilities

Manage web content strategy and governance to align with user personas and business objectives

Analyze user behavior and site performance to generate actionable insights for content optimization

Collaborate with cross-functional teams to support marketing campaigns and enhance user engagement

Required Qualifications

Bachelor's degree or higher in Marketing, Communications, Digital Media, Data Analytics, or a related field

5+ years of experience in web content management, digital marketing, or web analytics

Expertise in web analytics platforms and tag management systems

Strong proficiency in CMS platforms and familiarity with HTML / CSS

Advanced knowledge of SEO best practices and content performance metrics