Community Liaison

Benefits :

Bonus based on performance

Flexible schedule

Profit sharing

Position Summary

The Marketing & Community Relations Manager will be responsible for increasing brand visibility, generating referrals, and expanding community partnerships for Angelic Home Care Agency. This individual will manage all aspects of outreach, marketing campaigns, CRM coordination, and public engagement with the goal of driving business growth and fostering lasting relationships with referral partners and prospective clients.

Primary Responsibilities

Develop and implement strategic marketing and community engagement plans

Make outbound calls to potential clients, social workers, case managers, and community partners to generate referrals and build relationships

Schedule and conduct visits to hospitals, clinics, assisted living communities, senior centers, and 55+ communities to promote agency services

Attend networking events, conferences, and health fairs to represent the agency and build visibility

Manage and update CRM system with referral partner information, follow-up tasks, and lead activity

Build and maintain drip email campaigns and automated workflows for lead nurturing and relationship development.

Post regular content across social media platforms to promote the agency and engage audiences

Collaborate with internal team to design flyers, brochures, and digital marketing materials

Track marketing and outreach activities and report progress and results to agency leadership

Maintain relationships with key referral partners through regular check-ins and value-based outreach

Monitor and respond to inquiries received through digital platforms, phone calls, or community visits

Coordinate and participate in company-sponsored events or speaking engagements

Stay informed on local healthcare and senior care landscape to identify new referral opportunities

Additional related duties as assigned

Minimum Qualifications

Proven experience in sales, business development, community outreach, or marketing—especially in healthcare, senior services, or a related field

Strong communication and interpersonal skills, with a demonstrated ability to build trust and relationships with clients and referral sources

Familiarity with CRM systems, social media platforms, and digital marketing tools

Background in home care, healthcare, or working with seniors is highly preferred

Valid driver’s license and reliable transportation

Must be able to work flexible hours, including occasional evenings and weekends

Must pass pre-employment screenings

Preferred Qualifications

Experience working with hospitals, social workers, or senior care referral sources

Graphic design or content creation experience using Canva or similar platforms

Familiarity with home care, senior care, or healthcare services industry

Bilingual (Spanish / English) preferred but not required

Skills for Success

Energetic and outgoing with a passion for connecting with others

Strong organizational and time management skills

Detail-oriented and creative problem solver

Ability to work independently and collaboratively in a fast-paced environment

Excellent verbal and written communication skills

Professional, friendly, and reliable demeanor

Ability to track data and measure marketing campaign effectiveness

Physical Requirements

Ability to lift up to 25 lbs. for marketing materials and event setup

Frequent travel within the local community for networking and outreach

Sitting, standing, and walking for extended periods

Use of standard office equipment including computers, phones, and printers

Work Environment

This position operates both in a professional office setting and offsite in the community. It involves regular attendance at local events, client meetings, and community partner visits. Standard office equipment and CRM / marketing software will be used routinely.