Sr. Director, Retail

Overview

Primo Brands is a leading branded beverage company in North America with a focus on healthy hydration. We are proud to offer an extensive and iconic portfolio of highly recognizable, sustainably sourced, and conveniently packaged branded beverages distributed across more than 150,000 retail outlets.

If you are a current associate of Primo Brands, please apply via myADP or Success Factors.

Salary : $ 170,537 - $210,654 annually. This position is eligible for an annual bonus.

Location : The ideal candidate will be located in Cincinnati, Ohio.

Responsibilities

Key responsibilities include but are not limited to the following :

Lead the integration of customer strategies with channel strategies to develop aligned business plans that achieve profitable sales objectives.

Develop winning ways of working and customer engagement strategies to win with a Key Customer / Channel

Develop and execute customized solutions that are aligned with Primo Brands and Customer business objectives and strategies

Strong Account Management skills which combine category, customer and consumer insights, leveraging our playbook tools and using effective selling / negotiation skills that deliver the expected business results

Lead development of the customer relationship. Facilitate Joint Business Planning and multiple level customer engagement.

Develop and deliver effective selling presentations that implement channel / customer strategies

Leverage total portfolio mix to drive NNS growth through 'Premiumization.'

Improve customer performance and R.O.I. through frequent and effective Gap Closing

Profitability : Own responsibility for the customer Marginal Contribution and effectively manage to accomplish assigned financial objectives

Customer / Channel Expert : Learn all facets of customer and channel dynamics and use understanding to align on customer priorities

Teamwork : Leverage the channel / company strategies and working closely with cross-functional colleagues including Water Solutions, DSD, customer service, finance, supply chain, customer development and marketing

Performance Tracking : Utilize management tools (TPM, Trade Architecture, Channel reporting) to analyze data on a variety of critical business drivers to improve results

Customer Planning : Develop Customer Business Plans for assigned customers through application of Channel strategies, ICP Strategies and spending guardrails.

Volume and Trade Spend Forecasting : Develop timely and accurate volume and financial forecasts

Budgets : Manage budgets (T&E, TTS, NPTE)

Qualifications

Key qualifications include :

5+ years in Business Development

Sales experience

People management / leadership

Consistently deliver on KPIs, especially top and bottom-line business results

Ability to manage all aspects of a large Channel

Project Management, analysis and decision-making skills

Successful P&L Management (understands key levers and ability to influence)

Strong history of delivering sustainable growth and exceeding channel / customer plans with a very strong category management skill set.

Proven track record in sales planning and customer P&L management

Solid analytical and technical skills in MS Office and internal sales tools

Product Portfolio Channel Experience : Experience selling within a specific channel with knowledge of channel dynamics.

Relationship Building : Skilled at building and maintaining cross-functional relationships internally and at customer level.

Presentation Building Skills : Development of presentation documents drawing from all available sources

Presenting Skills : Delivery of presentations in one-on-one or group situations to deliver a specific message and obtain a pre-planned result.

Negotiating Skills : The ability to achieve pre-planned results in a meeting or discussion by negotiating for those results with an individual or group

Primo Brands' established portfolio includes billion-dollar brands Poland Spring and Pure Life, premium brands like Saratoga and Mountain Valley, regional leaders such as Arrowhead, Deer Park, Ice Mountain Ozarka, and Zephyrhills, purified brands, Primo Water and Sparkletts, and flavored and enhanced brands like Splash and AC+ION. Our extensive direct-to-consumer offerings and industry-leading line-up of innovative water dispensers create consumer connectivity through recurring water purchases across Water Direct, Water Exchange, and Water Refill. At Primo Brands, our more than 11,000 associates are at the heart of what we do and deliver on our mission to provide healthy hydration to consumers wherever, however and whenever they want it. We believe in fostering a respectful culture, which values our associates who are deeply invested in quality hydration, our communities, and the sustainability of our packaging and water sources for generations to come.

Primo Brands is proud to be an Equal Opportunity and Affirmative Action employer, seeking to create a welcoming and diverse environment. We do not discriminate based on race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state, and local law.

Salary Range Disclaimer

The salary range provided for this position is an approximation based on market research, internal compensation data and the candidate's qualifications and experience. Final salary offers are determined through a comprehensive evaluation of candidate qualifications and may vary depending on factors such as skills, experience, and geographic location of the position. Other components of the compensation package, including benefits and bonuses, will also be considered. We are committed to fair and equitable compensation practices, and we encourage open dialogue about compensation during the interview process.