Digital Marketing Supervisor

Digital Marketing Supervisor, (Organic Social Media)

The Digital Marketing Supervisor, Organic Social Media, is responsible for pioneering and executing comprehensive organic social strategies that deliver measurable growth for key clients within the Health and Wellness market segment. This role focuses on translating client objectives into actionable social tactics designed to significantly increase online organic presence, expand audience reach, and cultivate deep community engagement. In addition, the Supervisor ensures cross-functional success by strategically collaborating with internal teams and external partners to align social efforts with broader digital campaign goals and strategic partnership objectives.

Responsibilities :

• Create and execute a data-driven organic social media strategy aligned with brand voice, target audience, and business goals of clients and agency.
• Assist in the collection of in-depth audience research to understand demographics, interests, and online behavior to tailor content accordingly.
• Conduct industry / competitor analysis and stay up to date on social media trends and best practices to inform strategic planning.
• Curate and direct the creation of high-quality, engaging content, and develop engaging social media copy across various social media platforms.
• Develop and oversee organic social media content calendars, ensuring content is published consistently and adheres to client's brand guidelines.
• Analyze social media data and identify trends and insights to inform content strategy and campaign optimization.
• Review community engagement by responding to comments and messages promptly and professionally on behalf of client social media accounts.
• Collaborate with internal and external teams to ensure a unified brand experience across all channels.
• Implement new social media tools and technologies to enhance team efficiency and campaign performance.
• Assist in maintaining a high level of social media infrastructure, ensuring data security and platform integration.
• Track and report on the overall performance of Social Media initiatives to measure success and demonstrate ROI to stakeholders.
• Assist in the research, writing and development of proposals and presentations.
• Assist in creating estimations for proposals and projects.
• Assist in leading a Social Media team, fostering a collaborative and results-oriented work environment.
• Oversee the quality and accuracy of Social Media work, ensuring deliverables meet deadlines and organizational standards.
• Coach and mentor junior team members through daily feedback and other professional development opportunities.
• Assist with internal guidance to the team to ensure projects are strategically aligned with the client's expectations and executed within budget and timeline.

Qualifications :

Candidates with the following industry or market segment knowledge will be given preferred consideration :