Web Design and General Marketing - TX

About us

We are an industry leader in Specialty Minerals for Animal Feed Additives, Oil & Gas, and other industrial applications. We specialize in all natural animal feed additives for the Poultry, Swine and Dairy industries. As well as future expansions into other avenues such as Wildlife and Household Pets.

Position Summary

The Web Designer and Marketing Manager will be responsible for designing and maintaining our company website while developing and implementing comprehensive digital and print marketing strategies. The ideal candidate is passionate about design, well-versed in marketing best practices, and capable of managing multiple projects in a fast-paced environment. You will collaborate closely with internal teams to ensure a cohesive and impactful online presence that supports overall business objectives.

Essential Duties and Responsibilities

1. Web Design and Development :

• Design & Maintenance :

Create, update, and maintain a responsive, user-friendly website that reflects our brand identity.

2. Digital Marketing Management :

Develop and execute integrated digital marketing campaigns across social media, email, content marketing, and online advertising channels.

Create and manage compelling digital content, including graphics, blog posts, and promotional materials that align with marketing initiatives.

Optimize website content for search engines (SEO) and monitor key performance indicators (KPIs) to guide marketing strategies.

Ensure all digital content is consistent with our brand identity and messaging guidelines.

3. Print Marketing Management :

Oversee layout and printing processes, ensuring high-quality and brand-consistent outputs.

4. Project and Budget Management :

Manage multiple design and marketing projects simultaneously, ensuring on-time and on-budget delivery.

Work closely with cross-functional teams such as IT, Sales, and Product Development to support business growth and lead generation efforts.

Oversee relationships with external vendors, agencies, and freelancers when necessary

5. Reporting and Analytics :

Monitor, analyze, and report on digital marketing and website performance data.

Provide actionable insights to improve online engagement and drive successful marketing outcomes.

Knowledge, Skills and Abilities

Education & Experience