Digital Marketing Web Specialist Job at Grande Communications in Falls Church

Overview Description : Location : Hybrid in Falls Church, VA Astound Broadband, the sixth-largest cable operator in the United States, is a leading supplier of cutting-edge technology and communications services—and applicants like you make it all possible. To develop your career, we provide one-on-one training and coaching, a supportive work environment and the opportunity to represent a superior telecommunications company. Additionally, we offer a robust benefits package, including rewards, recognition and employee discounts to ensure your continued success. With us, you’ll stay empowered to do your best work by creating astounding possibilities for local communities and beyond. Position Overview : Supports the everyday operations of content production and publishing for the Astound web sites. This is a detail oriented role acting as a creator of content and imagery, configuring pages, and publishing content to the sites. Works in concert with the web operations, content marketing, social media and email marketing teams to develop, refine and publish compelling web pages and site sections.A Day in the Life of the Digital Marketing Web Specialist :

Responsibilities Support the day-to-day production and management of content publishing to web sites

Translate base documentation into web pages using layouts including image creation / manipulation

Manage digital libraries — including reusable components, images, videos, etc. to ensure appropriate standardization, ADA and SEO compliance.

Devise and enact evolved site architecture and strong standardization

Manage daily, weekly, and monthly updates, refreshes, and builds for assigned websites, ensuring timely delivery and adherence to brand and technical standards

Handle web tickets as assigned, executing content updates and modifications to web pages, including layout configuration, HTML adjustments, and image creation / editing

Run local markets’ sites : core content, landing pages, geo-variances. Partner with the wider marketing team to conduct site audits to assess and improve digital promotion efforts and maintain brand consistency across web properties.

Provide prompt and excellent customer service to the wider marketing and product teams and act as a strong team member throughout all interactions

Support testing and ecommerce conversion rate optimization efforts — developing pages, scenarios, and documentation. Participate in data review and iterative testing plans

Stay up-to-date on web design trends, UX best practices, and content marketing strategies

Work with social media team members to maintain multiple asset libraries, keeping assets well organized, categorized, and properly tagged for SEO rank support

Oversee the centralization and management of media assets (images, videos, disclaimers, etc.), ensuring proper categorization, tagging for SEO, and organization

Act as the main point of contact for internal marketing teams, external vendors, and programmers to gather, organize, and maintain core web assets

Conduct Quality Assurance (QA) checks on content, promotions, and site enhancements to ensure accuracy and a flawless user experience at launch

Maintain a strong attention to detail, ensuring brand consistency and proper presentation of text, design, and product information

Ensure content is consistent with pricing structures, product positioning, and user experience expectations

Support the execution of quarterly SEO plans and contribute to the optimization of the content management systems

Participate in SEO calls, learning from reporting and staying updated on SEO best practices. Expand SEO knowledge through training and apply new strategies to improve site visibility and performance.

Other duties as assigned

Qualifications 2-4 years of experience as a site content creator, digital marketing / content manager via Wordpress, SEO manager, web / front designer or digital marketing producer

Proven experience in web content creation, digital content management, and digital creative editing / production

Strong familiarity with web design, usability, content marketing, SEO / SEM, and digital marketing fundamentals

Proficient in HTML / HTML5, Wordpress, Photoshop, Illustrator, InDesign, and CMS systems

Ability to manage multiple projects and collaborate with cross-functional teams to meet tight deadlines

Exceptional organizational skills and attention to detail

Strong communication and interpersonal skills, with the ability to provide excellent customer service

Knowledge of user interface design principles, web design best practices and a strong visual design sensibility

Education Bachelor’s degree in Marketing, Communications, Digital Marketing, or related field

Benefits 401k retirement plan, with employer match

Insurance options including : medical, dental, vision, life and STD insurance

Paid Time Off / Vacation : Starting at 80 hours per year, and increases based on tenure with the organization

Floating Holiday : 40 hours per year

Paid Holidays : 7 days per year

Paid Sick Leave : Astound allows a number of paid sick hours per calendar year and varies based on state and / or local laws

Tuition reimbursement program

Employee discount program

• Benefits listed above are for regular full-time positionsBase Salary : The base salary range for this position is $65,000- $80,000 (annually), plus opportunities for bonus and benefits. The base pay range represents the low and high end of the hiring range for this job. Actual pay will vary and may be above or below the range based on various factors including but not limited to relevant skills, experience, and capabilities.Our Mission Statement :

Take care of our customers

Take care of each other

Do what we say we are going to do

Have fun

Diverse Workforce / EEO : Astound is proud to be an Equal Opportunity Employer, and we are dedicated to cultivating an inclusive workplace where employees feel valued, respected, and empowered. Discrimination of any kind has no place here. We are committed to providing equal opportunities for all employees and applicants, regardless of race, color, religion, sex, gender, pregnancy, childbirth and related conditions, national origin, age, physical and mental disability, marital status, sexual orientation, genetic information, military or veteran status, citizenship, or other status or characteristic protected by applicable law. We strive to create a culture that celebrates our differences and promotes fairness and inclusivity in all aspects of our business.FCO (For San Francisco Candidates Only) : Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.CCPA Employee Privacy Policy (For California Candidates Only) :

Grande Communications

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