Assistant Director-Marketing

Lubbock

Assistant Director-Marketing

43003BR

Student Union and Activities

Position Description

Performs varied and complex administrative duties in the management and coordination of a large specialized project and / or program. Requires independent judgment and application of established policies and procedures. Works under general supervision with evaluation based on overall results obtained.

About the University

Established in 1923, Texas Tech University is a Carnegie R1 (very high research activity) Doctoral / Research-Extensive, Hispanic Serving, and state-assisted institution. Located on a beautiful 1,850-acre campus in Lubbock, a city in West Texas with a growing metropolitan-area population of over 300,000, the university enrolls over 40,000 students with 33,000 undergraduate and 7,000 graduate students. As the primary research institution in the western two-thirds of the state, Texas Tech University is home to 10 colleges, the Schools of Law and Veterinary Medicine, and the Graduate School. The flagship of the Texas Tech University System, Texas Tech is dedicated to student success by preparing learners to be ethical leaders for a diverse and globally competitive workforce. It is committed to enhancing the cultural and economic development of the state, nation, and world.

About Lubbock : Referred to as the "Hub City" because it serves as the educational, cultural, economic, and health care hub of the South Plains region, Lubbock boasts a diverse population and a strong connection to community, history, and land. With a mild climate, highly rated public schools, and a low cost of living, Lubbock is a family-friendly community that is ranked as one of the best places to live in Texas. Lubbock is home to a celebrated and ever-evolving music scene, a vibrant arts community, and is within driving distance of Dallas, Austin, Santa Fe, and other major metropolitan cities. Lubbock's Convention & Visitors Bureau provides a comprehensive overview of the Lubbock community and its resources, programs, events, and histories.

Major / Essential Functions

1) Campaigns & Content Production

• Produce multi-channel assets (print, social, digital signage, photo, event collateral) from approved briefs and timelines.
• Direct, prioritize, and review the Program Manager's creative queue; provide feedback to ensure quality, accessibility, and on-time delivery.
• Capture / edit photography; maintain a rights-cleared stock library for departmental use.
• Keep departmental websites accurate and current (copy, images, forms / applications); perform link / content QA and basic SEO / UX updates.
• Assign and oversee web / digital tasks to the Program Manager; validate updates and maintain a simple release checklist.
• Process building media / digital signage requests (specs, scheduling, rotations) and ensure wayfinding / event screens are accurate; monitor analytics and share snapshots.

2) Brand Standards & Coordination

3) Client Service, Intake & Communication

4) Supervision

5) Budgeting, Procurement & Vendor Support

6) Partnerships & Campus Relations

Knowledge, Skills, and Abilities

Marketing & Content Development

Creative & Project Management

Digital Media & Web Management

Photography & Visual Assets

Leadership & Supervision

Budget & Resource Management

Required Qualifications

Bachelor's degree in the area of specialization or closely related field. Three years of related administrative and technical experience. Additional job related education may be substituted for the required experience on a year-for-year basis.

Preferred Qualifications

Master's degree preferred in the area of specialization or closely related field. Three to five years of experience in related administrative and technical experience. Additional job related education and experience may be substituted for the preferred experience.

Safety Information

Adherence to robust safety practices and compliance with all applicable health and safety regulations are responsibilities of all TTU employees.

Does this position work in a research laboratory?

No

Required Attachments

Cover Letter, Professional / Personal References, Resume / CV

Job Type

Full Time

Pay Basis

Monthly

Job Family

Communications & Marketing

Job Sub Family

Communications & Marketing Generalist

Annualized Pay Range

$65,200 - $84,800 - $104,300

Pay Statement

Compensation is commensurate upon the qualifications of the individual selected and budgetary guidelines of the hiring department, as well as the institutional pay plan.

Travel Required

Up to 25%

Shift

Day

Schedule Details

after hours as needed for events, peak times & travel as needed for training / conferences

Grant Funded?

No

EEO Statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, genetic information or status as a protected veteran.