Performance Marketing Lead (B2C SaaS | Google Ads + Meta | Subscriptions)

📍 Remote, EU Time Zone 📍 Remote, EU Time Zone

About the Client

Our client is a profitable, independent SaaS company managing a portfolio of global B2C subscription-based products (digital tools, productivity, and lifestyle apps).

The company operates fully remotely across Europe and the Middle East, building and scaling its own high-volume digital products worldwide.

About the Role

We’re looking for a Performance Marketing Lead - a hands-on expert who combines deep technical knowledge of Google Ads and Meta with a strategic, ROI-driven mindset.

You’ll take ownership of performance marketing across several SaaS products, driving user acquisition and revenue growth in multiple markets.

This is not a generic PPC role - we’re looking for someone who can build scalable systems, drive measurable results, and ensure compliance at scale.

What You’ll Be Doing

Plan, launch, and scale campaigns across Google Ads, Meta, and UAC, optimizing for CAC, ROAS, and payback period.

Manage multi-country, multi-language campaigns, ensuring localization and platform compliance.

Work closely with product, analytics, and creative teams to improve trial-to-paid conversion and retention.

Analyze performance data using GA4, Looker Studio, and spreadsheets to identify growth opportunities.

Proactively handle Google Ads policies, business verification, and disapprovals.

Build scalable workflows and best practices to support future marketing growth.

What Makes You a Great Fit

6+ years of hands-on performance marketing experience, including Google Ads (Search, PMax) and Meta.

Proven success managing large daily budgets and optimizing for profitability, not just spend.

Experience with B2C SaaS / subscription-based products and short decision cycles (trial → paid).

Deep understanding of CAC, ROAS, LTV, and revenue-driven optimization.

Strong analytical mindset with proficiency in GA4, GTM, Looker Studio, Excel.

Excellent communication skills in English (Upper-Intermediate+).

Bonus : experience with Microsoft Ads, UAC, or affiliate marketing.

What Our Client Offers

22 paid vacation days + public holidays (based on your country).

Fully remote role with flexible working hours (7 : 00–18 : 00 GMT+2).

Annual performance bonus.

Sponsored upskilling and professional development.

Annual company retreats in Europe (fully covered).

High-caliber, senior-level team.

No startup chaos — only focused, scalable product work.