Senior Strategist, Brand Strategy

Senior Brand Strategist

Come help build a better world, where every person is free to move and pursue their dreams. Ford Motor Company was built on the belief that freedom of movement drives human progress. It's a belief that has fueled our passion to create great cars and trucks. And today, it drives our commitment to become the world's most trusted mobility company, designing vehicles for a smart world that helps people move more safely, confidently, and freely.

Ford is experiencing significant business transformation in an ever-changing digital world. We are dedicated to delivering distinctive products and solutions, having an "always on" relationship with customers and continuously improving our user experience.

The Opportunity

This is a new role, reporting to the Global Brand Strategy Director. The Senior Strategist will support a global Center of Excellence covering brand strategy, brand management, and nomenclature. The importance of establishing and delivering a consistent and clear brand across all aspects of our work is paramount. These groups include but are not limited to our business units, vehicle and product design, experiences, internal communications, external media communications, human resources, and our dealers. As such, this role will have close connection with virtually every group within the company.

The Position

The Senior Brand Strategist will support the development and implementation of brand-led strategies across the enterprise. This person should be a strong conceptual thinker, a clear and compelling communicator, and a collaborative partner. This role is ideal for someone who can connect the dots between insight, brand, and business, and enjoys crafting thoughtful, clear, and action-oriented deliverables.

What You'll Do...

Guide the articulation and application of Ford's brand strategy across the enterprise, including :

• Brand architecture and sub-brand development
• Extending the brand strategy across regional markets, supporting and influencing strategic direction and campaign development
• Bringing Ford's brand to life internally by elevating the employer brand and designing and implementing initiatives that inspire and engage employees
• Partner with stakeholders across product, design, marketing, and customer experience to align brand expression
• Lead the development and ongoing refinement of brand guidelines and toolkits to ensure strategic clarity and creative excellence
• Oversee brand consistency across global teams, initiatives, and customer touchpoints, serving as a central steward of the brand
• Contribute to naming logic and architecture across Ford's product and service ecosystem, ensuring that naming decisions reflect our positioning, lifestyle audiences, and long-term vision
• Partner with the nomenclature team to shape naming principles, advocate for consistency across sub-brands, and provide the strategic rationale needed to gain alignment on more complex or contentious naming decisions
• Distill research findings and competitive intelligence into actionable brand insights
• Write briefs, prepare presentations, structure and run workshops alongside the Global Brand Strategy Director
• Review agency briefing and output, ensuring quality delivery

You'll Have...

Bachelor's degree or commensurate work experience required. Minimum 8 years of relevant with a bachelor's degree. 10+ years of experience in brand strategy. Experience working across cross-functional teams and managing multiple stakeholders. Experience working with executives and preparing presentations for senior leaders. Strong communication and storytelling skills, especially in presentation format. Familiarity with brand architecture, portfolio strategy, and naming systems. Strength in developing insights and applying them to shape strategic decisions.

Even Better, You May Have...

Master's degree or commensurate work experience required. Minimum 5 years of relevant work experience with a master's degree. Brand-side experience. A mix of in-house and agency brand strategy experience. Highly collaborative and organized, with a bias for action. Able to balance strategic thinking with hands-on execution. Open-minded, curious, and culturally engaged. Strong point of view but flexible in approach; thrives in complex environments.

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply! As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like : will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builderor all the above? No matter what you choose, we offer a work life that works for you, including :

This position is a leadership level 5. For more information on salary and benefits, click here : New Hire Benefits

Visa sponsorship is not available for this position. Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire. We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status.

In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.