Paid Search Specialist

Overview

This high-visibility position will support Search marketing streams for our eCommerce business and will be responsible for executing and optimizing paid search campaigns. You will partner with business stakeholders (marketing & sales), media agencies, and data science teams to design and execute best in class search marketing program, report on key metrics to demonstrate how the channel is driving customer and business value, and help build reporting solutions that help stakeholders understand effectiveness of the channel and what can be done to improve business results to drive growth. Your work will be critical to help improve the value driven through eCommerce platforms by growing the business at places where there is tangible value and scaling back in specific pockets to drive efficiency.

Responsibilities

Role Overview

We're looking for a Paid Search Specialist who will drive high-impact search campaigns across major retail media platforms and multiple PepsiCo brands. This role blends strategy, hands-on execution, and cross-functional partnership to unlock growth and deliver measurable business results.

What You'll Do

Campaign Execution

• Build and launch paid search campaigns across key retail platforms for various PepsiCo brands.
• Identify high-value keywords and develop compelling ad copy.
• Manage and track budgets by platform and brand, ensuring strong financial performance.
• Continuously optimize campaigns to meet critical performance indicators.

Campaign Planning

Reporting & Optimization

Qualifications

What We're Looking For

Key Traits

Minimum Qualifications

Compensation & Benefits

Our Company will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the Fair Credit Reporting Act, and all other applicable laws, including but not limited to, San Francisco Police Code Sections 4901-4919, commonly referred to as the San Francisco Fair Chance Ordinance; and Chapter XVII, Article 9 of the Los Angeles Municipal Code, commonly referred to as the Fair Chance Initiative for Hiring Ordinance.

All qualified applicants will receive consideration for employment without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability status.

PepsiCo is an Equal Opportunity Employer : Female / Minority / Disability / Protected Veteran / Sexual Orientation / Gender Identity / age

If you'd like more information about your EEO rights as an applicant under the law, please download the available EEO is the Law & EEO is the Law Supplement documents. View PepsiCo EEO Policy.

Please view our Pay Transparency Statement