Specialist, Paid Search

Agency : Havas Media New York

Job Description :

Havas Media Network North America, the Media Experience agency, is looking for a Specialist to join the Paid Search Team, part of our global community of 10,000 team members who are focused on using Meaningful Media to make a meaningful difference to brands, businesses, and people.

The role will primarily be to lead the team in the analysis, optimization, and management of client accounts.

Act as the day-to-day client contact for your performance media accounts

You are pivotal in providing data to help the team derive insight and to monitor performance.

You are expected to proactively provide recommendations, ensure campaigns are meeting / exceeding goals, and continually analyze campaigns to boost performance.

You may be responsible for independently managing smaller, less demanding clients

A DAY IN THE LIFE MIGHT LOOK LIKE :

Campaign Management

• Keyword performance and ad copy development
• Set-up / management of campaigns across Google & Microsoft with a clear understanding of account structure, ad creation, budget management, reporting requirements, client sector / industry considerations, landing pages & tracking requirements
• Understanding of additional vendors that could provide value to clients
• Oversee daily spend in line with targets and monthly budgets
• Be an expert on campaign & bid management tools to manage keywords, ad groups, ads, etc. (inc. trafficking keywords)
• Work closely with Analysts to own new testing and optimization ideas to drive campaign performance
• Support and develop strategies for clients
• Support with account and campaign forecasts
• QA deliverables

Bid Management & Optimization

Other

What You'll Need / Skills

ABOUT HAVAS MEDIA NETWORK NORTH AMERICA :

Havas Media Network North America is the Media Experience agency. We deliver this brand promise through our proprietary Mx System, where meaningful media helps build more meaningful brands. Our focus is on understanding the most Meaningful Media - the media channels, moments, and brands that move consumers to action, the media that is trusted, engaging, and influential will have the best chance of helping an advertiser reach an engaged audience.

Our global mission to make a meaningful difference starts at home - because we can't grow if our people can't grow. It's this simple but oftentimes overlooked insight that guides everything we do, from the decisions and investments made in our work for clients to the inclusive programs that prioritize our people's needs and the needs of our community.

Contract Type : Permanent

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job.