Sales and Marketing Manager - DRT

Banyan Software provides the best permanent home for successful enterprise software companies, their employees, and customers. We are on a mission to acquire, build and grow great enterprise software businesses all over the world that have dominant positions in niche vertical markets. In recent years, Banyan was named the #1 fastest-growing private software company in the US on the Inc. 5000 and amongst the top 10 fastest-growing companies by the Deloitte Technology Fast 500. Founded in 2016 with a permanent capital base setup to preserve the legacy of founders, Banyan focuses on a buy and hold for life strategy for growing software companies that serve specialized vertical markets.

Title : Sales and Marketing Manager

Reporting to - CEO

In Office - Evans, Georgia | Dance & Performing Arts | Full-Time

About DRT Performance Tix

DRT is the leading ticketing platform built exclusively for the dance industry. With over 2,500 active clients and partnerships with 3,500 venues, weve become the go-to choice for dance studios and organizations across the U.S. As we enter our next stage of growth, were expanding our reach to untapped markets both within and without the dance industryand were hiring a strategic leader to help get us there.

About the Role

Were looking for a Sales & Marketing Manager to own our growth engineleading demand generation, managing messaging, and supporting outbound sales motion. This is a player-coach role that requires both strategic leadership and hands-on marketing execution. Youll work directly with the CEO, oversee up to two sales reps, and collaborate with a designer and data-savvy dev team to drive adoption in an exciting, fast-paced niche.

What Youll Do

Define and implement DRTs go-to-market strategy across both sales and marketing

Refine messaging, outreach playbooks, and campaign calendars

Represent DRT at trade shows and events to build client relationships

Monitor seasonality and adjust planning in real-time (especially Q1 & Q2)

Identify key KPIs and Scorecard elements and report on them weekly

Marketing Execution

Drive lead generation through direct marketing (postcards, cold outreach, referrals)

Oversee social media presence and performance

Leverage automation and AI tools to create content, collateral, and emails

Work with the designer and developer to support campaigns and data-driven targeting

Manage one sales representative; support future BDR hire

Align sales efforts with marketing campaigns for maximum impact

Maintain Aloware, Pipedrive, and internal CRM for visibility across the pipeline

Reinforce referral programs and partnerships with venues

About You

Must-Haves

57 years of experience in marketing (preferably small business, SaaS, or event tech)

Strong track record with lead generation, direct mail, and content creation

Experience with marketing automation, CRM tools, and dialers (e.g., Aloware)

Affinity for technology, especially AI-assisted workflows

Highly accountable, self-motivated, and eager to own a function

A personality that will appeal to our Dance Studio clients

Nice-to-Haves

Background in dance, performing arts, or having run a studio

Prior experience in a ticketing or event software company

Leadership experience managing sales or marketing teams

Impact : Report directly to the CEO and shape the future of DRT

Tools : Pipedrive, internal CRM, Aloware, creative freedom

Start Date : ASAP were ready when you are

Why Join Us?

This is your chance to take the reins of sales and marketing for a loved and growing brand with loyal customers and massive untapped potential. If youre a strategic marketer who leads from the front, understands small-business customers, and wants to make a measurable difference, wed love to talk to you.

DEI and Equal Employment Opportunity

Banyan is an equal opportunity employer. We do not discriminate on the basis of any protected characteristic and are committed to fostering an inclusive workplace.

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