Marketing Operations & Data Manager

Marketing Operations & Data Manager

USA Beauty is the nation's leading network of beauty industry events, connecting professionals, students, and brands from around the globe through live, virtual and hybrid events, specialist digital content and actionable data solutions. Through our growing portfolio of shows, we join our unique experience, expertise, and skills in our mission to bring beauty to the world.

People are the core of all that we do, and we are proud to serve the beauty community every step of the way. Our business welcomes all representatives of the professional beauty industry to meet with top brands from around the globe, get hands-on education, shop, connect with their community, and stay up to date with the hottest trends.

Using our experience and proven industry insight, we are passionate about creating platforms for our customers to connect and shaping environments that enable businesses to flourish.

Job Description

This role is based in our Orlando Office.

As the Marketing Operations & Data Manager, you will be an integral part of South Florida Ventures, working alongside the marketing teams and in collaboration with business stakeholders in management, sales, and registration. You will have strong knowledge of marketing operations and the data management and structures needed to support "smart" marketing. And to be a proactive self-starter and possess an analytical and strategic mind-set.

You will be responsible for the optimization and management of data processes, procedures and policies to aid in streamlining and optimizing ROI on all marketing channels within South Florida Ventures.

This is a great opportunity for a self-motivated, detail-oriented individual who thrives in a dynamic environment and loves process, data, puzzles, and technology. This resource, in close coordination with the marketing team, will help implement continuous optimization, process improvements, and ROI across all marketing functions.

Key responsibilities include :

• Oversight of data capture and management processes
• Enforcing data quality, hygiene and retention processes in coordination with business guidelines
• Management of data uploads and integrations
• Data mapping and validations for platform integrations and API's
• Data queries, segmentation and CRM campaign builds
• Enhance existing, and implement new, reporting and visualization tools
• Data analysis to provide marketing and business insights
• Oversees all aspects of data collection, data protection, data feeds, data management and data quality / hygiene to provide the best possible base from which to segment, analyse, and report in support of marketing initiatives.
• Works towards continuous improvement of data collection / capture, data management, feeds and reporting. This includes using knowledge of data best practices to devise and strategize on improving data input, storage, normalization, and standardization as well as output processes and procedures.
• Implement lead generation activities within the marketing technology stack. Track campaign effectiveness, prospect engagement, and funnel advancement.
• Build simple and complex campaigns that take into consideration, but not limited to engagement activity, personas, and buying cycles. Campaigns will be based on strategic designs laid out by marketing stakeholders.
• Works with data teams and business stakeholders to develop documentation and road maps for data processes and best practices.
• Build strong relationships with internal teams and leadership, influencing decision-making and aligning efforts with overall business objectives
• Support the integration of data between various systems in the marketing technology stack.
• Performs data uploads, manual and via integrations, to ensure data is up-to-date and accurate for effective marketing communications.
• Queries audience data and build lists for direct mail marketing programs.
• Performs segmentation of target audience for improved engagement and conversion. Measures marketing results and optimizes data and segments to better convert leads to customers.
• Owns relationship with business, data, and system technology teams, forging strong communication between all teams.

Qualifications

Additional Information

We offer :

This posting will automatically expire on 11 / 14 / 2025.

We're not solely focused on a checklist of skills. We champion energy and ambition, and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed, we welcome your application.

At Informa, you'll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments, we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses, including all of those protected by law. Ask us or see our website for full information.