Senior Digital Product Strategist (TAMPA)

Why USAA? At USAA, our mission is to empower our members to achieve financial security through highly competitive products, exceptional service and trusted advice. We seek to be the 1 choice for the military community and their families. Embrace a fulfilling career at USAA, where our core values honesty, integrity, loyalty and service define how we treat each other and our members. Be part of what truly makes us special and impactful. The Opportunity As a dedicated Digital Product Manager Senior at USAA, you will be working for a major U.S. insurance carrier. This role will be responsible for creating, maintaining, and optimizing digital product landing pages for insurance products displayed on the USAA eCommerce website. Manage relationships and expectations with insurance product line subject matter experts / leaders (i.e., Auto Insurance, Homeowners Insurance, Renters Insurance, Motorcycle Insurance, Small Business Insurance, etc.). Develop, prioritize, advocate, socialize, and deliver a 12-month digital product landing page roadmap for enhancing existing digital product landing pages and creating new digital product landing pages. Research and analyze insurance competitors and other best in class digital product landing pages and creates associated recommendations that influence the digital product landing page roadmap. Monitor digital product landing page performance, identify areas to improve and creates associated recommendations that influence the digital product landing page roadmap. Partner with CRO (Conversion Rate Optimization) Adviser to create and execute A / B and multi-variant tests to improve top-of-funnel journeys, building confidence and driving more visitors into the quote funnel. Lastly, you will partners with cross-functional teams (e.g., insurance product line subject matter experts / leaders, SEO, Content, Design, Compliance, Legal, etc.) to create and optimize digital product landing pages. Facilitates the discovery, delivery, and performance of digital and technology products and their experiences for USAA and its members. Collaborates with internal stakeholders and partners to tackle complex and challenging problems to optimize the customers (internal / external) experience with market offerings. Designs and drives implementation of multi-platform technology and digital solutions. Optimizes and improves existing products and experiences across delivery channels and platforms to drive Key Performance Indicators (KPIs) and Key Risk Indicators (KRIs). Employs User Centered Design and Design Thinking methodologies to bring world-class Digital and / or Technology driven products to market. Develops the product strategy, vision, and goals and justifies decision-making related to the balance and mix of innovation types and investments. We offer a flexible work environment that requires an individual to be in the office 4 days per week. This position can be based in one of the following locations : San Antonio, TX, Plano, TX, Phoenix, AZ, Colorado Springs, CO, Charlotte, NC, Chesapeake, VA or Tampa, FL. Relocation assistance is not available for this position. What you'll do : Independently leverages Digital or Technology research, business and market intelligence, and data-driven insights to identify opportunities, propose solutions, create and maintain roadmaps, and improve performance. Translates Digital or Technology product and experience opportunities (customer needs and wants as well as all other input forms into problems, gaps, etc.) into initiatives (i.e., requirements, epics, features) and drives execution strategy. Shepherds complex Digital or Technology product and experience opportunities from idea to market validation through collaboration with all relevant stakeholders and SMEs (Business, UX, Technology, Ops, Marketing, etc.). Leads the development of Business Case artifacts and hypotheses for scoping and prioritization of efforts. Continuously leverages advanced data-driven problem-solving techniques and analytical rigor to understand and report on product and experience performance against KPIs / KRIs. Generates meaningful insights through a variety of tools and resources to uncover areas of opportunity to inform Digital or Technology product and experience improvements. Leads cross-functional product teams and relationships to discover and build new Digital or Technology products, experiences, and features by collaborating with stakeholders and organizational leaders to coordinate product development efforts aligned with strategic priorities. Prepares compelling presentations, and other forms of communication standards and templates, to present and communicate complex concepts to a diverse audience, including senior leadership. Conducts internal and external research and conducts situational analysis to identify and apply industry best practices and trends to increase effectiveness of Digital or Technology products. Begins to bring in big picture thinking and seeks to drive clarity among team and stakeholders. Maintains and applies advanced knowledge of the Business, Technology, UX, and relevant experiences and processes, and an academic understanding of Product Management. Serves as a resource to team members and assists with on-boarding new employees. Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures What you have : Bachelors degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree. 6 years Digital / Technology Product Management experience, to include Digital / Technology experience in Strategy / Planning, Innovation, User Experience, Process Engineering, Analytics, and / or Research / Testing. Proven ability to effectively develop, influence, present and communicate complex concepts to cross-functional teams, non-technical users, and leadership. Demonstrated ability to work in an Agile, Lean Product Development and Lean Portfolio Management environment. Knowledge of digital and technology strategy and delivery as it relates to roadmap development, journey mapping, competitive analysis and research, and situation analysis methods. Knowledge of digital and technology strategy and delivery as it relates to Experience Design concepts and Human Centered Design concepts, roadmap development, journey mapping, competitive analysis and research, and situation analysis methods. What sets you apart : 4 years creating, managing, and optimizing digital product landing pages on eCommerce websites. 4 years interacting with key stakeholders, understanding their opportunities and requirements, and creating associated recommendations to address their opportunities and requirements that influence the digital product landing page roadmap. 4 years researching and analyzing competitors digital product landing pages and other best in class digital product landing pages and creating associated recommendations that influence the digital product landing page roadmap. 4 years monitoring (i.e. Google Analytics, Adobe Analytics, etc.) and analyzing digital product landing page performance and making recommendations to improve digital performance that influence the digital product landing page roadmap. 4 years creating multi-year roadmaps that cover planned creation of new digital product landing pages and optimizations to existing digital product landing pages. 4 years SEO (Search Engine Optimization) Experience. Strong MS Office (Excel, PowerPoint & Word) skills. Proactive / Self-Starter. Strong Critical Thinking Skills. Strong Analytical Skills. Highly Detail Oriented. Strong Presenter. Compensation range : The salary range for this position is : $114,080-$218,030. USAA does not provide visa sponsorship for this role. Please do not apply for this role if at any time (now or in the future) you will need immigration support (i.e., H-1B, TN, STEM OPT Training Plans, etc.). Compensation : USAA has an effective process for assessing market data and establishing ranges to ensure we remain competitive. You are paid within the salary range based on your experience and market data of the position. The actual salary for this role may vary by location. Employees may be eligible for pay incentives based on overall corporate and individual performance and at the discretion of the USAA Board of Directors. The above description reflects the details considered necessary to describe the principal functions of the job and should not be construed as a detailed description of all the work requirements that may be performed in the job. Benefits : At USAA our employees enjoy best-in-class benefits to support their physical, financial, and emotional wellness. These benefits include comprehensive medical, dental and vision plans, 401(k), pension, life insurance, parental benefits, adoption assistance, paid time off program with paid holidays plus 16 paid volunteer hours, and various wellness programs. Additionally, our career path planning and continuing education assists employees with their professional goals. For more details on our outstanding benefits, visit our benefits page on USAAjobs.com