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Vice President, Corporate Marketing

Vice President, Corporate Marketing

CventFalls Church, VA, United States
3 days ago
Job type
  • Full-time
Job description

Overview :

Our Culture and Impact

Cvent is a leading meetings, events, and hospitality technology provider with more than 5,000+ employees and 24,000+ customers worldwide, including 60% of the Fortune 500. Founded in 1999, Cvent delivers a comprehensive event marketing and management platform for marketers and event professionals and offers software solutions to hotels, special event venues and destinations to help them grow their group / MICE and corporate travel business. Our technology brings millions of people together at events around the world. In short, we're transforming the meetings and events industry through innovative technology that powers the human connection.

Cvent's strength lies in its people, fostering a culture where everyone is encouraged to think like entrepreneurs, taking risks and making decisions confidently. We value diverse perspectives and celebrate differences, working together with colleagues and clients to build strong connections.

AI at Cvent : Leading the Future

Are you ready to shape the future of work at the intersection of human expertise and AI innovation? At Cvent, we're committed to continuous learning and adaptation-AI isn't just a tool for us, it's part of our DNA. We're looking for candidates who are eager to evolve alongside technology. If you love to experiment boldly, share your discoveries, and help define best practices for AI-augmented work, you'll thrive here. Our team values professionals who thoughtfully integrate AI into their daily work, delivering exceptional results while relying on the human judgment and creativity that drive real innovation.

Throughout our interview process, you'll have the chance to demonstrate how you use AI to learn, iterate, and amplify your impact. If you're excited to be part of a team that's leading the way in AI-powered collaboration, we'd love to meet you.

As the Senior Vice President / Vice President, Corporate Marketing, you will lead the strategic vision and execution across all facets of Cvent's corporate brand. This executive role is responsible for driving unified brand strategy and excellence across the company that elevates Cvent's profile with customers, partners, media, and the broader industry. The scope of this role includes brand strategy and enablement, creative strategy and implementation, thought leadership, corporate communications, events, social media, and more. This position reports to the Chief Marketing Officer.

In This Role, You Will :

Brand Strategy & Creative Leadership

  • Own and evolve Cvent's corporate brand positioning, architecture, and identity to achieve our growth, customer experience and employee engagement priorities.
  • Ensure brand consistency across channels, experiences, and touchpoints globally.
  • Oversee in-house and agency creative teams in delivering high-impact campaigns, content, and resources.
  • Champion a culture of creativity and excellence in visual and narrative storytelling.

Corporate Communications

  • Lead integrated, proactive communications strategies-including PR, strategic communications, crisis management, social media, and executive platforming.
  • Cultivate strong relationships with media, analysts, and key industry stakeholders.
  • Events

  • Oversee the global strategy, design, and execution for flagship corporate and industry events (in-person and digital), including Cvent's annual user conference.
  • Partner cross-functionally to maximize event impact and brand integration.
  • Thought Leadership, Community & Influencer Marketing

  • Develop and amplify Cvent's thought leadership agenda
  • Support our influencer, community and advocacy programs, building relationships with key opinion leaders, analysts, and industry advocates.
  • Measurement & Optimization :

  • Implement comprehensive performance metrics for all programs.
  • Analyze market and audience insights to optimize engagement, reach, and ROI.
  • Team Leadership & Budgeting :

  • Lead and inspire a high-performing multi-disciplinary team.
  • Oversee departmental budget, vendor relationships, and contract negotiations.
  • Here's What You Need :

  • Bachelor's degree in marketing, advertising, communications, or related field.
  • 15+ years' experience in progressive corporate marketing leadership, including executive roles in SaaS / tech industry.
  • Ability to demonstrate an experience-focused approach to every interaction point-from events to in product to customer service to marketing and more.
  • Deep experience envisioning and managing large and small-scale events end to end across international markets-from strategic planning, to logistics, onsite content and experience, post event lead and follow up-with full P&L ownership.
  • Highly adept in creatively optimizing budgets and ROI and even influencing new revenue streams.
  • Highly skilled in executive communications, thought leadership, community development, and influencer engagement.
  • Remarkable experience working in Art Direction and Creative Director roles
  • Demonstrated success architecting brand and corporate communications strategies at scale.
  • Outstanding communication, presentation, and stakeholder management skills.
  • Proven ability to lead and mentor senior-level talent.
  • Analytical, data-driven decision-making style.
  • Highly collaborative; able to align cross-functional teams globally.
  • Physical Demands

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    Vice President Marketing • Falls Church, VA, United States

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