Marketing Creative Analyst

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This position uses data to evaluate, optimize, and strategize the performance of marketing creative assets like ads, images, and videos. This role blends creative thinking with strong analytical skills to understand what resonates with target audiences, leading to data-backed recommendations for improved engagement and campaign effectiveness across digital platforms. They collaborate with designers, marketers, and data teams to refine creative strategies and ensure creative assets are aligned with best practices and business objectives.

Primary duties and responsibilities include but not limited to :

• Content Planning & Strategy : align content with goals, audience needs, brand voice, and organizational goals
• Reviewing and Editing Content : Proofread and edit grammar, spelling, punctuation, and style to ensure consistency with house brand and style guides
• Fact Checking and Accuracy : Ensure compliance with regulatory standards and responsible gaming objectives
• Quality Control Standards : Uphold editorial integrity. Tone, and consistency across platforms to ensure alignment with brand identity and audience expectations
• Strategic Recommendations : Provide actionable recommendations to guide the creation of new marketing materials and optimize existing ones for improved engagement and conversion rates
• Collaboration and Team Coordination : Work closely with creative teams, designers, data analysts, and other contributors to provide constructive feedback to help improve submissions
• Workflow Optimization : Identify and implement processes to streamline creative analysis workflows, improve reporting accuracy, and increase efficiency
• Creativity : An eye for effective design, compelling copy, and innovative approaches to visual communication
• Communications Skills : Excellent ability to present research findings, insights, and recommendations clearly to both internal teams and clients
• Technical Proficiency : Familiarity with data analysis tools, advertising platforms (like Google Ads, Facebook Ads), and potentially analytics software

Secondary Duties and Responsibilities :

Minimum Education and Qualifications :

Competencies :

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Physical Demands and Work Environment :

This is not necessarily an exhaustive list of all responsibilities, requirements or working conditions associated with the job. Mohegan reserves the right to make changes to the above job description whenever necessary.