Senior Director, Levi's Stadium Event Sales

Senior Director, Levi's Stadium Event Sales

Levi’s Stadium Event Sales role at San Francisco 49ers. This description presents the Senior Director, Levi’s Stadium Event Sales position and related details.

Levi’s Stadium is seeking an accomplished and strategic Senior Director of Event Sales to lead the pursuit of high-profile events at one of the most dynamic venues in the NFL. This role is responsible for curating a balanced, high-impact event calendar that maximizes revenue, elevates brand visibility, and strengthens Levi’s Stadium’s reputation as a premier global destination.

As Senior Director, you will serve as the primary liaison to major event promoters, agents, tour managers, and rights holders — negotiating and securing marquee events for the Bay Area. Working cross-functionally with internal stakeholders, you will ensure the seamless integration of large-scale public and private events within a complex stadium calendar.

This position requires a creative, solutions-driven leader with deep industry relationships, exceptional communication skills, and the ability to balance strategic vision with hands-on execution.

Base pay range

$175,000.00 / yr - $185,000.00 / yr

Additional compensation types

Annual Bonus

At the San Francisco 49ers, our mission is simple but powerful : to create meaningful moments that inspire and connect. Whether it’s on the field, in the community, or behind the scenes, we’re united by the belief that the work we do has the power to bring people together and leave a lasting impact.

Success here takes more than passion; it’s about bringing your best to every challenge. We thrive by balancing priorities with precision, making thoughtful decisions in fast-paced environments, and always looking ahead to what’s next. Our team is built on core competencies that shape how we work : adaptability, integrity, collaboration, strong communication, and a relentless focus on continuous improvement. Together, these qualities fuel our ability to deliver world-class experiences for our fans, partners, and community.

If you’re excited about being part of a supportive team where you can develop your skills, share your ideas, and help make a difference, we’d love to have you join us.

Responsibilities and Duties :

• Partner with the Vice President of Levi’s Stadium Events to identify, pursue, and secure major public events that align with the venue’s strategic and financial objectives.
• Serve as the senior executive contact for all public event bookings - managing relationships, sourcing opportunities, overseeing contract negotiations, settlements, and post-event reporting.
• Leverage an extensive network of industry relationships to generate new business opportunities with promoters, agents, tour managers, leagues, and entertainment executives.
• Proactively attend key industry conferences and events to cultivate relationships with decision-makers and position Levi’s Stadium as the first call for major tours and events.
• Manage all stages of the sales pipeline, from initial inquiries and RFPs through negotiation, contracting, and post-event settlement.
• Identify and develop unique, first-time programming that pushes creative boundaries and broadens the venue’s event portfolio.
• Develop and maintain a strategically balanced event calendar that maximizes utilization, strengthens the brand, and delivers an exceptional fan experience.
• Work closely with Accounting, Finance, Legal, Marketing, Operations, Partnerships, Public Relations, Risk Management, Santa Clara Stadium Authority, and Ticketing to ensure flawless event execution.
• Oversee a high-performing sales team focused on private event sales, setting clear goals, expectations, and professional development pathways.
• Establish long-term department strategies, annual sales targets, and marketing plans to achieve business growth and profitability goals.
• Continuously monitor industry developments, emerging talent, and market dynamics to anticipate opportunities and challenges.
• Other duties as assigned.

Required Abilities and Skills :

Education and Experience :

Physical Demands and Work Environment :

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the functions.

The employee will be sitting in an indoor / outdoor facility the majority of the time and may be exposed to outdoor weather conditions.

The employee is frequently required to sit, use hands or fingers, handle or feel objects, tools, or controls and reach with hands and arms. The employee is regularly required to talk or hear. The employee is occasionally required to stand, walk and lift and / or move up to 50 pounds. The employee is occasionally required to climb or balance and stoop, kneel, crouch, or crawl. Specific vision abilities required by this position include close vision, distance vision, color vision, and the ability to adjust focus.

Traditional office hours as well as nights and weekends are required. Working out of office for business development opportunities required.

Travel :

30% of local travel time and 5% of intra and interstate travel requiring overnight stay are expected for this position.

Seniority level

Employment type

Job function

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