Senior Global Product Manager
Dentsply Sirona is the world's largest manufacturer of professional dental products and technologies, with a 130-year history of innovation and service to the dental industry and patients worldwide. Dentsply Sirona develops, manufactures, and markets a comprehensive solutions offering including dental and oral health products as well as other consumable medical devices under a strong portfolio of world class brands. Dentsply Sirona's products provide innovative, high-quality and effective solutions to advance patient care and deliver better and safer dentistry. Dentsply Sirona's global headquarters is located in Charlotte, North Carolina. The company's shares are listed in the United States on NASDAQ under the symbol XRAY.
As advanced as dentistry is today, we are dedicated to making it even better. Our people have a passion for innovation and are committed to applying it to improve dental care. We live and breathe high performance, working as one global team, bringing out the best in each other for the benefit of dental patients, and the professionals who serve them. If you want to grow and develop as a part of a team that is shaping an industry, then we are looking for the best to join us.
Working at Dentsply Sirona you are able to :
- Develop faster - with our commitment to the best professional development.
- Perform better - as part of a high-performance, empowering culture.
- Shape an industry - with a market leader that continues to drive innovation.
- Make a difference - by helping improve oral health worldwide.
The Senior Global Product Manager is responsible for leading the strategic direction, lifecycle management, and global market performance of assigned dental products and portfolios. This is a highly collaborative role and works cross-functionally with R&D, Regulatory, Clinical, Marketing, Commercial, and Regional teams to define product strategies, drive new product development initiatives, and optimize in-market product performance. As part of bringing new products and services to market, this role also leads global market assessments, identifies customer needs, and translates insights into actionable business plans to achieve growth, profitability, and competitive advantage.
Responsibilities
General Scope of Role Manages an Assigned Product Portfolio and Market :
Maintain deep understanding and knowledge of dental market, including staying abreast of key market and clinical trends for relevant segmentsConduct voice-of-customer research to identify customer needs, market gaps, validate strategy, messaging, purchase intent and generate customer and market insightsTransform customer insights into new market opportunities and / or product enhancementsStay current on new technologies such as automation and cloud platforms and understand how they can impact the dental industry and clinical workflowsNew Product and Treatment Solution Launches :
Identify and prioritize new product concepts and treatment solutions for commercializationCreate business plans, and marketing and communication strategies for the launch of new products / solutionsIncorporate usability studies, research, and market analysis to enhance user satisfaction in product requirementsWork in cross functional project teams to develop products in coordination with the respective counterparts (R&D, Operations, Clinical Affairs, Clinical Education, Regulatory, Quality, Compliance and Commercial Sales Teams)Partner with downstream counterparts to develop positioning, messaging, and value proposition of new products / solutions within dental workflowDevelop and execute product training for commercial teams, dealers, and other key stakeholdersChampion marketing strategies including positioning, advertising, packaging, pricingExisting Product Range :
Manage lifecycle management of existing product range, market environment analysis, and market surveillanceDevelop and implement concepts to expand market shareImplement promotional strategies in partnership with commercial teams and build tracking mechanisms to measure effectivenessCreate and implement enhancements of products and services to improve user experience, satisfaction and revenueManage SKU rationalization process, including discontinuations to minimize excess and obsolete (E&O) inventoryCompetitor Activities :
Monitor competitor activities in the competitive environment as well as the development of response plans and leverage learnings to enhance portfolioMonitor and report on end-user responses after product launches and implement any necessary changes to enhance user experienceStrategy / Marketing Content :
Work alongside creative teams to develop content for print and digital channels to drive revenue and share growth; including social media, print journals, e-commerce sites, blogs, webinars, newsletters, etc.Interface with external agencies in advertising, marketing communications and PRPartner with Clinical Education and Clinical Affairs to establish external testing in support of products, course curriculum, webinar content, and clinical education events with the Dental Groups and commercial Clinical Education teamsDevelop English master versions for marketing collaterals (brochures, advertisement, presentations, videos, etc.)Sales Integration :
Analyze sales performance for each product group and regionLiaise with the Country Commercial Organization (CCO) to ensure strong execution of launches and ongoing product support activities in the marketCreate support and training documents for internal and external usersKey Relationships :
Serve as liaison for cross product procedures within Essential Dental, Implant and Prosthetic and Connected Technology Solutions teamsBuild and maintains strong relationships with all key departments and work closely with respective groupsFoster strong relationships with partners and / or manufacturing suppliersBuild strong relationships with commercial teams, speaking advocates, and key opinion leaders, input considered through all development activities.Who You Are - Qualifications
Education :
Bachelor's Degree in Engineering, Marketing, Business or significant relevant work experience.Years and Type of Experience :
At least 8 years' experience leading technical product launches and discontinuations, preferably within PaaS / SaaS solutions in medical / dental industryWorking understanding of financial documents and how this role can influence both (income statements, expense budgeting, financial decision-making methods)Strong understanding of executional aspects of marketing : advertising and promotion program management, product positioning, lifecycle management and / or pricingProven ability to work effectively in a matrix environment and influence across the matrix with global, regional and country partnersWorking knowledge of manufacturing process, planning and logistics and how this role influences these areasStrong communication, influencing, negotiation and interpersonal skills including ability to work cross culturallyDemonstrated ability to learn technical products quicklyProficient in Microsoft Excel, PowerPoint and WordAbility to travel international and domestic up to 25%Dentsply Sirona is an Equal Opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, sexual orientation, disability, or protected Veteran status. We appreciate your interest in Dentsply Sirona.
