Senior Loyalty Economics Analyst

Company : Alaska Airlines The Team : Guided by our purpose, core values, and leadership principles, we are creating an airline people love. Our corporate teams set the strategies and operational plans to ensure the success of our company. Whether we use our expertise in accounting, human resources, finance, planning, legal, marketing, or any of our operational divisions, our shared passion for travel and our guests is what motivates us to achieve excellence each day. If you share our passion for creating an airline people love, we want to hear from you. Role Summary : The Loyalty Economics Analyst is a subject matter expert in Loyalty programs at Alaska Airlines. This role supports the Loyalty team to deliver high quality, sustainable loyalty program features and benefits to guests of Alaska Airlines. As an individual contributor, this role manages analytics projects to support loyalty program growth and engagement metrics and manages financial and data analysis and reporting for operational performance, product, and feature development. Key Duties : Leads analyses for Loyalty program initiatives, including cobrand credit card analysis and reporting, new product or feature launches, product or market tests, and historical data analyses to support recommendations. Performs complex analysis to inform optimal program design and structure decisions. Manages the analysis and preparation of business reporting in conjunction with Financial Planning and Analysis (FP&A), and Loyalty Accounting on the monthly loyalty Profit and Loss (P&L) (e.g., forecasting, identifying resulting variances, conducting analyses, and formulating recommendations). Automates ETL workflows to support Loyalty programs and promotions. With minimal direction from leadership, mines for customer insights and recommend optimizations across lifecycle programs, offers and channels to grow guest loyalty. Models and forecast costs of loyalty offers, elite benefits and incentives in collaboration with loyalty principals and develops reporting to track performance vs. forecast. Develops and implements forecasting tools, commercial and operational dashboards leveraged by operational managers, channel / product owners and vendor partners to manage the business. Develops reports, PowerPoints, and dashboards on an ad-hoc basis to support the business as assigned. Proactively drives analysis to inform annual budgeting and planning. Analyzes data for new and maturing product / service initiatives and conducts competitive benchmarking. Job-Specific Experience, Education & Skills : Required 4 years of experience in data analysis or financial analytics roles within aviation, e-commerce, technology, hospitality, marketing, or a loyalty-related area. Bachelor's degree in Business, Marketing, Economics, Computer Science, or Technical Degree (Engineering), or an additional two years of relevant training / experience in lieu of this degree. Strong communication skills (e.g., verbal, written, and listening) with an ability to communicate clearly and concisely to both internal and external stakeholders. Proficiency with Microsoft Office applications (e.g., Word, Excel, PowerPoint, and Outlook). Proficiency in database querying and business intelligence tools such as SQL, Databricks, Tableau, and Tableau Prep. Advanced in Excel and able to work with data analysis tools, statistical / reference formulas, and pivot tables. Detail oriented and highly organized, with ability to multi-task and work independently. High school diploma or equivalent. Minimum age of 18. Must be authorized to work in the U.S. Preferred Knowledge of loyalty program and co-brand credit card mechanics. Experience with Python for data manipulation and analysis. Experience with cloud technologies, Azure, Databricks. Demonstrated ability to have significant impact on products, services, or financial performance with data-driven recommendations. Detail oriented in the delivery of work product and identifying idiosyncrasies in guest-facing experiences or inconsistencies in data sources. Experience tracking and reporting on financial and operational performance of consumer-facing products or services. Proven ability to gather, prep and blend data, then present complex data sets in a compelling and concise format. Salary Range : $97,200 $145,800 / year Salary Details : Pay will be based on multiple factors, including and not limited to location, relevant experience / level and skillset while balancing internal equity relative to other Alaska / Hawaiian / Horizon employees. Alaska / Hawaiian / Horizon is committed to fair, unbiased compensation along with competitive benefits in all locations in which we operate. Note : We don’t typically hire at the top of the range. Total Rewards : Alaska Airlines, Hawaiian Airlines and Horizon Air pay and benefits can vary by company, location, number of regularly scheduled hours worked, length of employment, and employment status. Free stand-by travel privileges on Alaska Airlines, Hawaiian Airlines & Horizon Air Comprehensive well-being programs including medical, dental and vision benefits Generous 401k match program Quarterly and annual bonus plans Generous holiday and paid time off For more information about Alaska / Hawaiian / Horizon Total Rewards please visit our career site and view benefits. Regulatory Information : Equal Employment Opportunity Policy Statement It is the policy of Alaska Airlines, Hawaiian Airlines and Horizon Air to comply with all applicable federal, state and local laws governing nondiscrimination in employment and to ensure equal opportunity in all terms, conditions, and benefits of employment or potential employment. We also prohibit discrimination and harassment against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, veteran status, genetic information and other legally protected categories. We have established an EEO Compliance Program under Section 503 of the Rehabilitation Act of 1973 (“Section 503”) and the Vietnam Era Veteran’s Readjustment Assistance Act of 1974 (“VEVRAA”). All applicants and employees are treated without regard to their race, color, religion, sex, national origin, disability or protected veteran status. In addition, we have established an audit and reporting system to allow for effective measurement of its equal employment opportunity activities. To implement this policy, we will : (1) Recruit, hire, train and promote qualified persons in all job titles, without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information and any other legally protected categories; (2) Ensure that employment decisions are based only on valid job requirements; and (3) Ensure that all personnel actions and employment activities such as compensation, benefits, promotions, layoffs, return from layoff, Alaska Airlines, Hawaiian Airlines and Horizon Air sponsored programs, and tuition assistance will be administered without regard to race, color, religion, sex, national origin, age, disability, veteran status, genetic information and other legally protected categories. Employees and applicants for employment will not be subjected to harassment, intimidation, threats, coercion or discrimination because they have engaged or may engage in (1) filing a complaint, (2) opposing any act or practice made unlawful by, or exercising any other right protected by, any Federal, State or local law requiring equal opportunity, including Section 503 and the equal opportunity provisions of VEVRAA, or (3) assisting or participating in any investigation, compliance evaluation, hearing, or any other activity related to the administration of any Federal, State or local law requiring equal opportunity, including Section 503 and the equal opportunity provisions of VEVRAA. Government Contractor & Department of Transportation (DOT) Regulations Alaska Airlines, Hawaiian Airlines & Horizon Air are regulated by the Department of Transportation (DOT – regulations, 49 CFR part 40) and all applicants are advised that post-offer and / or pre-employment drug testing will be conducted to determine the presence of marijuana, cocaine, opioids, phencyclidine (PCP) and amphetamines or a metabolite of these drugs prior to any offer or employment or transfer into a safety-sensitive position. Failure to submit to testing or positive indications of drug use will render the applicant ineligible for employment with Alaska Airlines / Hawaiian Airlines / Horizon Air and any employment offer will be withdrawn. FLSA Status : Exempt Employment Type : Full-Time Regular / Temporary : Regular Requisition Type : Management Location : Seattle - Corporate HQ Featured Job : 0 A : : Y - T1 L : : LI-B