Vice President, Marketing & Communications

Position Overview

The Virginia Economic Development Partnership (VEDP) seeks a Vice President, Marketing & Communications to lead the Commonwealth's efforts to promote Virginia as a Top State for Business. This position oversees integrated marketing strategies that showcase Virginia's competitive advantages, including digital branding, trade show engagement, and site consultant outreach. This role will interact professionally, collaboratively, and strategically with all divisions of VEDP as well as local, regional, and state partners, and site selection consultants, often engaging and leveraging resources where viable to accomplish the division's objectives and providing relevant support to achieve VEDP's goals and mission. Critical to the outreach component of this role is the ongoing cultivation of VEDP's relationships with site selection consultants, who represent companies in their search for best business destination to relocate or expand their business operations across the United States. The Vice President, Marketing & Communications is a member of VEDP's Business Development Core Group, ultimately reporting to the Executive Vice President.

Core Responsibilities

Leadership

• Develop Marketing & Communication's strategy and plans and provide clear direction and clearly communicate goals of the agency to staff and inform external stakeholders and clients.
• Provide appropriate staff oversight and performance management. Foster independence and appropriate risk taking as well as team interdependence and support.
• Provide ongoing performance feedback that is both positive and constructive. Address performance deficiencies specifically, constructively, and timely, i.e., evaluate performance accurately and continually.
• Execute effective budgets and assignments of tasks to maximize resource allocation.
• Create employee engagement by communicating as a leader and a team player.
• Engender trust and confidence with employees, encouraging two-way feedback, and a willingness to know them.
• Ensure adequate professional development opportunities are provided for team members.
• Promote and encourage teamwork and collaboration across units at VEDP.
• Continually identify potential growth opportunities within the division and / or VEDP for staff in order to cultivate long-term success and support employee retention.

Branding & Advertising

Site Consultant Cultivation, Outreach Marketing, Ecosystem Awareness, and Lead Generation

Coordinating with client-facing divisions to develop and deploy relationship cultivation strategies with key accounts.

Communications Management and Media Relations

Experience Required

Preferred Experience

Personal Attributes

Within 9-12 months, success looks like . . .

Education

Compensation

References and Background Information

It is VEDP's policy to complete an extensive background and reference check of candidates. Once strong mutual interest has been established, candidates are asked to provide a list of references that should include, but not be limited to, a supervisor, peer, a development client and a subordinate, as applicable. Candidates will be asked to sign an authorization to release information for the purpose of background investigation, which may include verification of education, credit check, criminal, and driving records. Should an offer be extended prior to the completion of these checks, the offer will be contingent on the successful completion of the reference and background checks.

Application Process

Being authorized to work in the U.S. is a precondition of employment. VEDP uses the E-Verify system and does not provide sponsorship.

All candidates must apply through our website Applicants must submit a resume and cover letter. A valid Virginia driver's license and ability to obtain a passport is required. Application deadline : Open Until Filled.

VEDP is an Equal Opportunity Employer. All applicants are considered for employment without regard to race, sex, color, national origin, religion, sexual orientation, gender identity or expression, age, veteran status, political affiliation, genetics, or against otherwise qualified individuals with disabilities. It is VEDP's intent that its employment and personnel policies and practices conform to all applicable federal, state, and local laws and regulations regarding non-discrimination and affirmative action. Applicants requiring more information or requiring assistance may contact VEDP Human Resources at 1-804-545-5634 or vedphr@VEDP.org. TDD 1-800-828-1120.