Digital Analytics Manager

Akkodis is seeking a Digital Analytics Manager contract job with a client in Rochester, NY. Must hold a Bachelor's degree in Business, Information Systems, or related field to be considered. You'll lead GA4 / GTM implementation, govern event taxonomy, audit data quality, and ensure measurement is aligned to business goals. You will influence both the implementation of data capture, and the output derived from that data, ensuring integrity and usefulness end-to-end. You'll be responsible for defining, refining, and reporting on KPIs that measure both platform health and business performance, while producing actionable insights for Marketing, Merchandising, and leadership

Any additional information you require for this job can be found in the below text Make sure to read thoroughly, then apply.

Rate Range : $30 / hr. to $45 / hr. The rate may be negotiable based on experience, education, geographic location, and other factors.

Digital Analytics Manager job responsibilities include :

• Lead GA4 + GTM implementation (including server-side where applicable) across kiosk and web commerce platforms.
• Translate business objectives into measurable KPIs and reporting requirements.
• Write Features, Epics, and User Stories in Azure DevOps, define acceptance criteria, and manage analytics delivery through development sprints.
• Partner with Engineering, UX, and Product teams to ensure analytics instrumentation aligns with key user journeys and funnels.
• Define, refine, and maintain KPI frameworks for commerce and kiosk platforms (traffic, funnel performance, AOV, attach rates, kiosk uptime / usage, etc.).
• Build and manage executive and operational dashboards (Looker Studio / Tableau / BigQuery) for ongoing KPI tracking.
• Conduct KPI-driven testing and experimentation (A / B, multivariate) to validate hypotheses and improve performance
• Establish measurement standards and KPI definitions across global regions.
• Audit event collection and funnel integrity; open and track data issues with development teams.
• Own documentation for tagging guides, measurement frameworks, KPI definitions, and QA protocols.
• Provide polished reporting and presentations with actionable insights for cross-functional stakeholders.
• Deliver weekly / monthly performance reviews with clear storylines : what's happening, why, and what action is recommended.
• Lead the analytics perspective in planning sessions for campaigns, promotions, merchandising changes, and new feature launches.

Desired Qualifications :

If you are interested in this role, then please click APPLY NOW. For other opportunities available at Akkodis, or any questions, feel free to contact me at 585-490-8656 or gina.manioci@akkodis.com.

Equal Opportunity Employer / Veterans / Disabled

Benefit offerings available for our associates include medical, dental, vision, life insurance, short-term disability, additional voluntary benefits, an EAP program, commuter benefits, and a 401K plan. Our benefit offerings provide employees the flexibility to choose the type of coverage that meets their individual needs. In addition, our associates may be eligible for paid leave including Paid Sick Leave or any other paid leave required by Federal, State, or local law, as well as Holiday pay where applicable. Disclaimer : These benefit offerings do not apply to client-recruited jobs and jobs that are direct hires to a client.

To read our Candidate Privacy Information Statement, which explains how we will use your information, please visit https : / / www.akkodis.com / en / privacy-policy.

The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and / or security clearance requirements, including, as applicable :