Job Description
Job Description
Sells automobiles by understanding and demonstrating characteristics, capabilities, and
features; developing and qualifying buyers; closing sales
- Understands automobiles by studying characteristics, capabilities, and features; comparing and contrasting competitive models; inspecting automobiles
- Develops buyers by maintaining rapport with previous customers; suggesting trade-ins; meeting prospects at community activities; greeting drop-ins; responding to inquiries; recommending
sales campaigns and promotions
Qualifies buyers by understanding buyer's requirements and interests; matching requirements and interests to various models; building rapportDemonstrates automobiles by explaining characteristics, capabilities, and features; taking drives; explaining warranties and servicesCloses sales by overcoming objections; asking for sales; negotiating price; completing sales or purchase contracts; explaining provisions; explaining and offering warranties, services, andfinancing; collects payment; delivers automobile
Provides sales management information by completing reportsUpdates job knowledge by participating in educational opportunities; reading professional publicationsEnhances dealership reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishmentsOther duties as assigned