Growth Lead for 4X Strategy Game

A company is looking for a Growth Lead for a new 4X strategy game.

Key Responsibilities

Lead the FTUE strategy focusing on user acquisition, onboarding, and early engagement

Design and execute A / B tests and marketability tests to optimize user experience and validate strategic decisions

Develop and execute a comprehensive marketing strategy for the soft launch and global launch phases

Required Qualifications

5+ years of hands-on experience in marketing for free-to-play mobile games

Proven success in user-centric product marketing and creative testing

Deep understanding of conversion funnels and mobile marketing campaign optimization

Experience with tracking and attribution systems (e.g., MMPs, Adjust, AppsFlyer)

Strong analytical skills with proficiency in data analysis tools like Google Sheets / Excel or Tableau