Digital Marketing Specialist

This position will be based in our 605 3rd AV New York office.

This role combines technical expertise in email marketing with analytical skills to optimize campaign performance and drive conversions. It also requires project management to make sure digital campaigns are executed in line with SLAs and that cross-functional coordination supports successful campaign deliver.

Key Responsibilities

Email Marketing Strategy & Execution

• Design comprehensive email marketing campaigns adhering to best practices
• Optimize email content CTAs formatting and pre-headers to maximize engagement
• Determine optimal send times based on audience behavior and data analysis
• Manage and maintain the email marketing calendar
• Monitor email frequency to prevent subscriber fatigue
• Execute email campaign activation and ensure timely delivery
• Act as a consultative partner to stakeholders proactively advise guide and communicate email marketing best practices share what good looks like and make recommendations informed by data insights and campaign learnings
• Liaise with the Marketing Automation and Segmentation teams and provide support with QA as necessary

Performance Monitoring & Optimization

Digital Marketing Integration

What Success Looks Like

Strong collaboration and alignment between the Brand and Digital Marketing teams.

Qualifications :

Required Skills & Experience

Technical Skills

Desired Qualities

Additional Information :

We believe that great things happen when people connect face-to-face. Thats why we work in-person with each other or with customers and partners three days a week or more. When youre not spending time together in one of our offices or other workplaces like at an Informa event you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say at

Benefits include :

Great community : a welcoming culture with in-person and online social events our fantastic Walk the World charity day and active colleague groups and networks promoting a positive supportive and collaborative work environment

Broader impact : take up to four days per year to volunteer with charity match funding available too

Career opportunity : the opportunity to develop your career with bespoke training and learning mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job moves

Time out : 15 days PTO rising to 20 after three years and 25 after six years plus 10 national holidays a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year

Competitive benefits including a 401k match health vision and dental insurance parental leave and an ESPP offering company shares at a minimum 15% discount

Strong wellbeing support through EAP assistance mental health first aiders free access to a wellness app and more Recognition for great work with global awards and kudos programs

As an international company the chance to collaborate with teams around the world

Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and or in the advertised position please inform the appropriate Talent Acquisition Partner for the role once they have been in touch.

At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information.

Remote Work : No

Employment Type : Full-time

Key Skills

Civil,Anti Money Laundering,Intelligence,Hospitality,Administrative Services

Experience : years

Vacancy : 1