Email Marketing Manager

Email Marketing Manager

The Email Marketing Manager will lead the strategy, execution, and optimization of Andrew Harper's robust email program. This role oversees more than 300 annual campaigns, including remarketing flows and partner marketing campaigns generating over $200k in annual revenue. The Manager will serve as the subject-matter expert for email marketing across the organization, ensuring campaigns support broader goals of member engagement, growth, retention, and partner value. This position requires both strategic vision and hands-on execution. The ideal candidate will pair strong copywriting and copy-editing skills with a keen sense for design and layout, while also bringing analytical rigor to drive measurable results. Experience in luxury travel or lifestyle industry is strongly preferred.

• Develop and own the email marketing strategy, aligning campaigns with Andrew Harper's key business objectives and KPIs.
• Plan, build, and optimize end-to-end email campaigns including concepting, scheduling, testing, delivery, and performance analysis.
• Write and edit high-quality copy that reflects Andrew Harper's brand voice and editorial standards; ensure accuracy, clarity, and sophistication across all campaigns.
• Apply best practices in email design and layout, leveraging typography and imagery to create elegant and engaging communications.
• Manage a high-volume program, including 300+ annual campaigns, automated remarketing flows, and revenue-generating partner campaigns.
• Segment audiences based on engagement and behaviors to deliver personalized, targeted messaging.
• Conduct A / B testing and experimentation across subject lines and content to maximize conversions.
• Establish dashboards and reporting frameworks to track performance, identify insights, and present recommendations to leadership.
• Partner with design, editorial, membership, and partnerships teams to ensure integrated campaigns and cohesive member experiences.
• Stay current with industry trends, compliance regulations (CAN-SPAM, GDPR), and emerging email technologies to keep Andrew Harper's program best-in-class.
• Provide mentorship and guidance to junior colleagues or contractors involved in campaign execution, as applicable.
• 5-7 years of progressive experience in email marketing, including ownership of strategy and execution.
• Demonstrated success managing high-volume programs with measurable business impact.
• Proficiency in email marketing platforms (Klaviyo preferred) and CRM systems.
• Strong copywriting and editing skills with the ability to adapt tone for promotional, editorial, and partner-driven communications.
• Working knowledge of HTML and understanding of responsive design principles.
• Analytical mindset with the ability to translate data into actionable recommendations.
• Detail-oriented and highly organized, able to manage multiple priorities and deadlines.
• Strategic thinker with a creative eye for layout and design.
• Passion for luxury travel and familiarity with the preferences and behaviors of affluent, well-traveled audiences.

Our benefit offerings include choice of two medical plans and two dental plans, vision insurance, flexible spending accounts (FSAs), company-paid life insurance and AD&D, optional additional life insurance and AD&D, disability insurance, paid parental leave, paid time off, 401k Plan with company match, discounted employee travel options, access to LinkedIn Learning webinars and courses. Discounted pet insurance and auto, home, & renters insurance.

The salary range on this job posting / advertising has been developed to give applicants a wide range to comply with pay transparency laws in all states and geographical areas. Many factors, such as years of experience, geographical location, budget etc. are considered when determining the starting rate of pay. The salary range posted represents the pay range for U.S. candidates. If the job posting indicates that the role is available for international candidate consideration, the salary range will be based on the local market for the country where the candidate would be working.

This role may be eligible for an incentive, commission, bonus, or a discretionary bonus program based on the company's financial goal achievement and individual performance.

Internova Travel Group is an Equal Opportunity Employer. We make employment decisions without regard to age, race, religion, national origin, gender, disability, veteran status, genetic information, sexual orientation and gender identity or any other protected class.

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