Marketing Director

Overview

Join to apply for the Marketing Director role at Brown & Joseph AR Management | an ARMStrong IS Company .

ARMStrongInsurance Services is the leading and most trusted name in the world of debt recovery and financial solutions. With a track record of excellence and reliability, we have proudly served businesses across various industries for decades, ensuring efficient B2B collections and tailored debt recovery solutions. As the parent company, ARMStrong is proud to own and operate Altus Commercial Receivables, Brown & Joseph, Paragon, SubroIQ, and NEIS, each a powerhouse in their own right, providing specialized expertise in debt management and financial services.

Altus Commercial Receivables is seeking a Marketing Director as we continue to grow our team! This role is responsible for setting the strategic direction for and overseeing the management of all aspects of brand marketing. This position is responsible for planning, organizing, and managing all marketing functions to achieve the company objectives of sales, growth, profitability, and visibility while ensuring a consistent marketing message and position consistent with the corporate direction.

Responsibilities

• Leads the development and execution of marketing processes and tools that effectively communicate value proposition aligned with company strategy.
• Demand Generation : Define and direct marketing programs for demand / lead generation and opportunity qualification and partner with CEO for lead tracking and management.
• Product Marketing : Manage new product launches to ensure cross-discipline synchronization and maximum awareness and revenue impact.
• Communications : Develop and execute internal and external communications through content marketing, PR, and other channels
• Sales Enablement : Partner with CEO to provide content, collateral, competitive intel, messaging, and materials to drive new customer acquisition and expansion within current base customers
• Analytics : Measure what works, what doesnt work, and drive business decisions based on the analysis of that data.
• Development of sales materials : driving effective content, and ensuring that all proposals, case studies, presentations, and sales marketingresponses adhere to Brown and Joseph quality, brand, and operational standards and drive results.
• Management and optimization of website / LinkedIn, Facebook and other forms of media
• SEO Maximization
• Oversee marketing communications including branding, public relations, advertising, white papers, trade shows, seminars and events collateral materials, analyst and market research management, and website design and content either directly or on an outsourced basis.
• Develop unique value propositions, business partnerships, category management, as well as call to action-oriented advertising targeted toward key customer segments that increases brand awareness.
• Analyze, evaluate, plan, and execute on both existing and potential marketing activities and strategies. Develop benchmark criteria to measure the efficiency and effectiveness of marketing programs (objective parameters a must).
• Develop and prepare key messaging and presentation material for senior management.
• Plan and implement marketing initiatives that put the Company ahead of the competition.

Qualifications

Compensation and Benefits

We look forward to you joining the team!

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