Senior Manager, Content Management

Overview

Be inspired. Be rewarded. Belong. At Emory Healthcare.

At Emory Healthcare we fuel your professional journey with better benefits, valuable resources, ongoing mentorship and leadership programs for all types of jobs, and a supportive environment that enables you to reach new heights in your career and be what you want to be. We provide :

Comprehensive health benefits that start day 1

Student Loan Repayment Assistance & Reimbursement Programs

Family-focused benefits

Wellness incentives

Ongoing mentorship, development, and leadership programs

And more

Work Location : Atlanta, GA

Description

We are seeking an experienced Senior Manager, Content to lead Emory Healthcare's enterprise-wide content strategy, development, and execution in support of organizational priorities across consumer and provider audiences.

This role is responsible for overseeing content programs that inform, inspire, and engage, supporting patient acquisition, brand reputation, clinical growth, and business development initiatives.

The Senior Manager will lead a team of content strategists and copywriters and combine strategic vision, editorial expertise, and cross-functional leadership to deliver consistent, compelling, and outcomes-focused content aligned with the Emory Healthcare brand.

Team Leadership & Development :

Lead, mentor, and coach the content team, fostering a collaborative, high-performing culture grounded in editorial excellence, creativity, and continuous improvement

Establish clear expectations, provide ongoing feedback, and support professional development for team members

Content Strategy & Innovation :

Establish and evolve a unified enterprise content strategy that supports organizational goals and elevates the Emory Healthcare brand

Ensure content strategies meet the needs of key audiences including patients, referring providers, partners, and internal stakeholders

Champion experimentation, best practices, and emerging approaches in content strategy, storytelling, and digital engagement to advance Emory Healthcare's competitive position

Editorial Oversight :

Own content standards, workflows, processes, and governance to ensure accuracy, clarity, tone, and brand alignment across all assets, channels, and campaigns

Content Planning & Orchestration :

Develop and manage integrated content roadmaps aligned to organizational priorities, service line needs, and digital marketing strategies

Cross-Functional Collaboration :

Partner closely with service line marketing, clinical leaders, digital marketing, creative services, and analytics teams to support cross-channel content needs and priorities

Content Governance & Compliance :

Ensure content adheres to brand guidelines, editorial standards, accessibility best practices, and compliance requirements

Collaborate with Legal, Compliance, and clinical subject matter experts to support accurate and compliant content development

Measurement & Optimization :

Define content KPIs and collaborate with the Performance Marketing team to track performance and gather insightsApply data-driven insights to optimize content effectiveness, engagement, and user experience

Vendor & Budget Oversight :

Manage agency and freelance partnerships, contracts, and budgets to augment capacity and ensure timely delivery of high-quality content

Additional Duties as Assigned

Travel : Occasional Travel to Emory Healthcare Locations

Work Type : Hybrid employee - splits time between working remotely and working in the office

MINIMUM REQUIRED QUALIFICATIONS :

Education - Bachelor's degree in marketing, communications, business, or related professional experience. Degree not required.

Experience - Minimum of 8 years of experience in content strategy, editorial leadership, or content marketing, preferably within healthcare or other complex, highly regulated industries, including at least 3 years of people management experience

Knowledge, skills, and abilities (required) :

Demonstrated experience developing multi-channel content strategies that drive measurable impact

Proven ability to lead and coach high-performing creative teams

Strong writing, editing, storytelling, and messaging skills with a portfolio of strategic work

Experience translating complex healthcare topics into consumer-friendly language

Strong understanding of web content best practices, accessibility standards, usability, and SEO fundamentals

Exceptional communication, facilitation, and cross-functional collaboration skills

Preferred Qualifications :

Education - Master’s degree in marketing, communications, or related field

Experience - Experience within large, complex, or highly regulated organizations

Knowledge, skills, and ability requirements (preferred) :

Experience leading enterprise content governance programs or large-scale content transformations

JOIN OUR TEAM TODAY!

Emory Healthcare (EHC), part of Emory University (EUV), is the most comprehensive academic health system in Georgia and the first and only in Georgia with a Magnet® designated ambulatory practice. We are made up of 11 hospitals-4 Magnet® designated, the Emory Clinic, and more than 425 provider locations. The Emory Healthcare Network, established in 2011, is the largest clinically integrated network in Georgia, with more than 3,450 physicians concentrating in 70 different subspecialties.

Additional Details

Emory is an equal opportunity employer, and qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by state or federal law.

Emory Healthcare is committed to providing reasonable accommodations to qualified individuals with disabilities upon request. Please contact Emory Healthcare’s Human Resources at careers@emoryhealthcare.org. Please note that one week's advance notice is preferred.

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